Sr. Digital Marketer Home Solutions

Profile

Description

The Senior Digital Marketing Analytics Professional develops marketing strategies and delivers promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization's e-commerce site through conception, coordination, and control of Internet/Digital Marketing. The Senior Digital Marketing Analytics Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Humana is building a best-in-class Marketing organization to drive profitable growth supporting the Home Solutions business segment, which is bringing care to the patient’s home across the full spectrum of acuity from Primary Care relationships to Hospital encounters.

Our Home Solutions organization is in the midst of a significant growth strategy that requires not only acquisition of new customers/patients but also the engagement and retention of current customers/patients. The suite of Home Solutions assets is continuing to refine through partnerships, acquisition and innovation, and has the opportunity to position the company uniquely in service of seniors living with chronic conditions. This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities to win with those segments and redefining the care experience.

The Home Solutions Marketing team is looking for an experienced and passionate Digital Marketing Professional to define, create and implement effective digital capabilities and tools to interest and engage patients in home care delivery offerings. The role will also create and implement, and advise across the team on implementation, of digital marketing campaigns. The role requires a strong consumer mindset, paired with the ability to bring effective digital marketing solutions to the market.

In this role you will:

Lead digital strategic plans develop and execute campaigns, ensure campaigns are integrated into marketing communication plans across digital and traditional marketing channels

Create compelling audience digital experiences (tools and capabilities) to drive marketing objectives

Ensure all digital marketing is on-brand, consistent in voice and tonality

Devise digital engagement strategies for prospective patients within different stages of the conversion funnel to support patient acquisition growth targets

Deploy digital patient acquisition toolkits and consult on acquisition approaches

Develop and frame robust digital marketing initiatives that include test and learn opportunities where needed

Create and manage the planning cycle, deliverables, and annual digital marketing calendar

Deliver measurement strategies and overseeing to ensure execution; manage effective reporting and related communications to the business

Manage external resources and vendors; collaborate cross-functionally across Humana and Consumer Group

Have good planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department’s workflow

Play a leading role in a cross-functional team environment to achieve business goals, keep projects on track, within budget, and on time

Execute with a nimble speed to market focus, in order to achieve business objectives

Monitor and provide vital insights on the marketing environment at the local level including competitors, key target opportunities, multi-cultural strategy etc.

Required Qualifications

Bachelor’s degree

6 years digital marketing experience

A business partner-centric mindset and approach to work

Demonstrate a thorough understanding of business, marketing strategy, digital marketing, and content marketing

Intellectual curiosity and willingness to both teach others and learn

Strong, demonstrated skills leading and/or influencing cross-functional teams

Strong, demonstrated project management skills

Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis

Strong, demonstrated strategy development skills and ability to engage in and apply enterprise thinking

Ability to influence, and collaborate in a cross-functional environment

Excellent communication skills, written and verbal; able to communicate at all levels of an organization

The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, and enthusiastic.

Preferred Qualifications

Master's degree

Prior Marketing Experience for a Fortune 500 company preferred but not required

Experience working in the healthcare industry

Agile working model experience

Scheduled Weekly Hours

40

About Us

Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Equal Opportunity Employer

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Company info

Humana Inc.
Website : http://www.humana.com