CRM Marketing Professional 2 Pharmacy Engagement

Profile

Description

Against that backdrop, Humana is building a best-in-class Member Engagement Marketing organization to provide a deeper understanding of consumers and Humana members. The Pharmacy Care Marketing team within Member Engagement Marketing leads member strategies in order to more effectively engage and retain members. To assist in developing and implementing personalized, consumer-centric experiences, we seek an innovative and entrepreneurial mind to be our CRM Marketing Professional 2.

Responsibilities

The CRM Marketing Professional 2 will work side-by-side with team leaders and our Pharmacy partners to understand business goals for our outreach, provide input on innovative strategies to meet those objectives, work with the communications team on flawless execution, and measure success so we can continuously improve our efforts.

As a CRM Marketing Professional 2 you will:

Be a key part of a team that consults with business partners and develops communications solutions for our members

Provide input on communications strategies and implement campaigns for one of the company’s top business priorities: encouraging our consumers to make smart healthcare choices

Build strong working relationships with business stakeholders in a matrixed environment

Play a key role with other team members to achieve the business goals of Humana Pharmacy Solutions and Humana Pharmacy mail order

Identify, analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence

Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs.

First Year Success Factors

Impact of communications campaigns

Communications strategies acknowledged by others as smart and effective

Recognition among team members as a communications expert who gets results

Development of effective partnerships with internal clients and team members

Required Qualifications

Bachelor’s Degree in Marketing or Communications or equivalent experience

2 years of experience with Direct Mail, Email and/or Digital marketing

Demonstrate a thorough understanding of business, marketing strategy, lead generation, retention, and content marketing

Clear and concise oral and written communication skills

Excellent planning and organizational skills

Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

Proven experience working at Fortune 500 in performance marketing space

Experience working with copywriters, graphic designers, and print/email/phone vendors

End to End campaign/communication management (strategy to execution to reporting)

Experimentation and testing from campaign optimization testing to innovation pilots

Copy writing and design capabilities

Experience working with clients to deliver solutions that meet their needs

Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

Experience in a results-oriented marketing and communications environment

Master’s Degree in marketing, communications or related field a plus.

Scheduled Weekly Hours

40

About Us

Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Equal Opportunity Employer

It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.

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Company info

Humana Inc.
Website : http://www.humana.com