Location
Amsterdam, NOORD-HOLLAND, Netherlands, Netherlands
Posted on
Aug 31, 2021
Profile
About Tommy Hilfiger
Tommy Hilfiger, which was acquired by **MEMBERS ONLY**SIGN UP NOW***.. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.
Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.
The Department and Team
The TH Marketing & Communications Department has 3 key objectives:
Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.
Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, social media, event management, sponsoring, PR management and celebrity endorsement.
The Social Media Marketing team is part of the EMEA and Consumer Journey division, which oversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation. The social media team is responsible for bring the Tommy Hilfiger brand to life in the most native and relevant way in each social network. With more than 35 million fans across 14 different social networks across all markets, the team focuses on creating the right messaging to reach the current fan base whilst also bringing new and entertaining content that can spread to new audiences.
The Position
This role is responsible for the execution of social media activations across all global and local social media channels of Tommy Hilfiger. This role reports into the Director, Social Media Marketing.
Key Responsibilities:
Manage content creation process and campaign roll out for TH social media channels based on brand strategies, learnings and trends.
Build and plan the social media content calendar and organize team members on content posting.
Manage relationships with regional social media teams and cross-functional teams for strategic content creation and asset sharing.
Brief and manage creative teams on long and short term campaign content.
Develop social strategy planning and content development around real time events such as Tommy Jeans concerts and PAs.
Strategically ideate and develop engaging and cost effective concepts based on trends and learnings.
Optimization of social presence based on best practices, data and new platform offerings.
Partner with the internal analytics team to build strategies based on data and learnings.
The Ideal Candidate:
Minimum of 4 years of working experience in social media for a fashion, sport or entertainment brand.
Experience creating Instagram Stories for a brands or fashion magazine.
Experience working with influencers and celebrities is preferable.
Expert on social media.
University or similar degree in fashion, marketing or communications.
This job requires flexible hours (40 hours work week spread during the week, weekends and evenings).
Journalistic experience required since the role involves interviewing influencers, celebrities and models as well as writing copy real time for postings.
This job requires traveling internationally, at least once a month.
Pro-active and hands-on.
Open minded and resourceful
Native or close to native English speaker, both written and spoken form
Excellent grammar skills
Team player
Working knowledge of Microsoft Office software and Keynote
Please include a cover letter with your application. We would love to know why this is THE role for you!
COVID-19 and Working at PVH
As we continue to navigate the impact of COVID-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This means all of our teams, including HR, work a bit differently*. Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program. Equipment will be delivered safely to your front doors.
We will continue to work this way until September 2021, and are looking to shape a more hybrid work-from-home / office model in the coming months.
Should your application be successful, our Talent Acquisition Team will outline the recruitment process and Covid Work policies in your initial ****T00:00:00.000 0000,@context:****focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Consistently bring the brand to life in the markets . Be a pro-active business partner . Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. This role is responsible for the execution of social media activations across all global and local social media channels of Tommy Hilfiger. This role reports into the Director, Social Media Marketing. Manage content creation process and campaign roll out for TH social media channels based on brand strategies, learnings and trends. Build and plan the social media content calendar and organize team members on content posting. Manage relationships with regional social media teams and cross-functional teams for strategic content creation and asset sharing. Brief and manage creative teams on long and short term campaign content. Develop social strategy planning and content development around real time events such as Tommy Jeans concerts and PAs. Strategically ideate and develop engaging and cost effective concepts based on trends and learnings. Optimization of social presence based on best practices, data and new platform offerings. Partner with the internal analytics team to build strategies based on data and learnings. ,skills:creative, communications, business, open minded, social strategy, content development, cross-functional, social media content, grammar, senior management, marketing, planning, keynote, team player, social media marketing, organize, social media, microsoft office software, content creation, writing, term, Freelancer Social Media Strategist, Recruiting & Social Media Consultant, Social Media Coordinator Contractor, Marketing & Social Media Coordinator, National Director Social Platform, Accounts Coordinator, Publisher Development, Associate Director - Graduate Enrollment, Recruiting & Events, Operations Coordinator & Life Group Director, Social Media Coordinator & Committee Member, Website Master Client Support Manager} Senior Coordinator, Social Media in Amsterdam, Netherlands | Marketing at PVH
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