Associate Director CRM Marketing Remote

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Job Information
Humana
Associate Director, CRM Marketing (Remote)
in
Boston
Massachusetts
Description
As a company whose primary focus is on the well-being of its members, Humana is dedicated to demonstrating that Human Care is a more human way to deliver health-care. We believe our role goes beyond that of an insurer to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.
We are seeking a data driven and digitally savvy Associate Director, Marketing to lead our marketing team's Acquisition Marketing for a key Humana line of business, Humana Pharmacy.
Responsibilities
The Associate Director is responsible for go-to-market planning, execution and collaboration across teams of marketing that drives adoption of Humana Pharmacy and for the development and mentoring of team members.
Primary Responsibilities
Manage team, communicate and partner across teams on key Acquisition initiatives that support Pharmacy
Develop go-to-market strategies that support Humana Pharmacy growth objectives and manage these through execution with clear communication on outcomes and progress
Evolve programs to be more data and consumer insights driven
Activate segmentation and test/learn plans
Work with data and analytics teams to measure effectiveness of programs and be able to communicate these results across Humana Pharmacy and Marketing
Grow team members, act as a player-coach to cultivate a high performing team
Develop and manage marketing budget
Define channel strategies for programs and ensure test/learn plans are in place to evolve our channel effectiveness
Successfully manage several initiatives at once and drive clear prioritization with team, leadership and partners
Key Relationships
The Associate Director will work closely with key leaders in Humana Pharmacy and Marketing with shared goals. Must demonstrate ability to build deep relationships with partners through accountability, communications and presence.
Required Qualifications
Bachelor's degree
8 years of experience in consumer acquisition marketing with some combination of digital, database or direct marketing as well as roles in metrics driven, customer centric businesses with record of success in driving test & learns to increase efficacy
Experience managing team of direct reports and ability to influence others cross-functionally
Aptitude to understand data, define test plans and analyze results, assess marketing performance and make data-driven decisions about future marketing activities and investments
Strong strategic, critical thinking, and conceptual abilities; capability to lead strategic discussions, and turn those into plans and tactics that are executable and measurable
Outstanding written and verbal communication skills, including proficiency to synthesize complex ideas and technologies
Preferred Qualifications
MBA or related master's degree
Experience in e-commerce consumer marketing
Familiarity with marketing automation & CRM marketing tools, such as Adobe Marketing Cloud and/or Salesforce Marketing Cloud
Additional Requirements/Information
Covid-19 Vaccine Requirement
We will require full COVID vaccination (**** for this job as we are a healthcare company committed to putting health and safety first for our members, patients, associates and the communities we serve.
If progressed to offer, you will be required to provide proof of full vaccination or documentation for a medical or religious exemption consideration where allowed by law. Requests for these exemptions should be submitted at least 2 week prior to your scheduled first day of work.
Work at Home/Remote Requirements
Must ensure designated work area is free from distractions during work hours and virtual meetings
Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required
Travel
Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel depending on business needs.
Scheduled Weekly Hours
40

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