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KTP Associate - Digital Marketing Manager

Salary
£28,000 to £32,000 per annum d

Location
Exeter, NH, United States

Posted on
Oct 22, 2021

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Profile

Description:
We are seeking an enthusiastic and talented digital marketing, communication and digital media manager or similar to work on an innovative collaboration between Yellow Hammer Brewing Limited and the University of Plymouth. The Role: This is a very interesting and challenging role for a qualified digital marketing, communication and digital media, marketing management or similar graduate to work on a joint project under Management Knowledge Transfer Partnerships, between Yellow Hammer Brewing Limited and the University of Plymouth. The key objective of this role is to optimise digital marketing processes and develop a digital marketing campaign for a new, healthier beer brand, targeting a health-conscious demographic, whilst increasing the online presence for their existing brands. This will enable the company to continue innovating for the longer term by providing a roadmap for future digital innovations. The Candidate: You will have: Essential criteria that must be met: A good first degree with a minimum 2.1 (Hons) in Marketing, Business, Management or an equivalent qualification with a significant component of Marketing. Please specify grade. A higher degree in a complementary area relating to Digital Marketing and Social Media, Strategic Marketing Management or equivalent experience Evidence of developing and implementing a robust digital marketing strategy and campaign for innovative products Desirable criteria that would be advantageous: Awareness of digital marketing techniques including website design, optimisation and adoption of analytics techniques Market and customer analysis research, SWOT analysis and competitors analysis Digital effectiveness study and implementation of benchmarketing techniques. Creation of brand book and content marketing for innovative products Application of change management models to successfully implement business change Prior experience working in the industry is desirable and specifically beverage or food industry Development of training materials to embed knowledge and delivery of training Need to span all areas in the business and liaise with suppliers and customers so excellent communication skills are important. An interest and enthusiasm in digital marketing and analytics techniques for innovative products A clear understanding of project management including project planning, cost control, risk assessment, quality and resource management. You will be highly numerate with well-developed marketing skills. You will need to be methodical and tenacious with a proven ability to lead a project from the strategic marketing and communication perspective and work well within a team. The Company: Yellow Hammer Brewing Limited are a family owned and operated craft brewery based in Devon and operating across Devon and up to the West Midlands. Their focus is on using high-quality ingredients alongside sustainable and innovative brewing processes in order to create a consistently exceptional product. Hanlons have a highly motivated team that are driven by a shared vision to produce the highest quality, and often award-winning beers and ales. Hanlons is a company that is continually innovating whilst retaining its core cultural principles around quality and sustainability. The business is now looking to make the next step-change in its business model -- developing an agile digital marketing strategy to drive sales in the new, 'healthy' beer market as well as their current brand portfolio. (****University of Plymouth: The University of Plymouth continues to succeed internationally and globally with our alumni present in over 100 countries contributing to economies and cultures through their chosen careers, while our research has global impact which influences policy, contributes to economic and cultural prosperity and transforms lives. The university’s origins are rooted in exploration and discovery and today plays a key role in the civic, cultural, social and economic life of Plymouth. You will be working with Mr. Andrew Morton Lecturer in Marketing at Plymouth Business School. Andrew is an accomplished digital marketing consultant with extensive experience in providing strategic advice for many businesses and startups in the industry and other sectors. Mr Andrew Morton is supported by Dr Christopher Agyapong Siaw, Lecturer in Marketing at Plymouth Business School. Christopher has extensive experience working with SMEs and other businesses in Somerset, Devon, Cornwall and Isles of Scilly with regards to helping them to develop and implement digital marketing campaigns, as well as international marketing plans. The KTP will also work with Dr Gail Rees, Head of the School of Biomedical Sciences (Faculty of Health) to help inform on the nutritional benefits of the new product. Dr. Gail Rees, has an experience in nutrition research methods, assessment of nutritional status and she has a particular interest in lifestyle interventions. This is a full-time position working 37 hours per week on a fixed-term basis for 24 months due to funding. This position is based near Exeter, Devon. Flexible working options including job share will be considered. Interviews are expected to take place week commencing 6th December 2021 (TBC) and you will be notified if you have been shortlisted or not. For further information please contact Ioanna (Yana) Papanikolaou by email **** A willingness to travel is essential as you will be required to travel and work at different University and business locations. A successful external candidate for this position would be employed by the University of Plymouth Services Limited, a wholly owned subsidiary of the University of Plymouth. Employees of the University of Plymouth Services Limited work alongside the University of Plymouth colleagues in delivery of Plymouth’s strategic vision, and will adopt the University of Plymouth’s HR policies and procedures in full unless otherwise stated. The University of Plymouth is a diverse, welcoming community where everyone makes a difference and is encouraged to bring their whole selves to work. To find out more about our inclusive community, initiatives such as Athena Swan and the Race Equality Charter and our range of benefits / support mechanisms such as flexible working, staff networks and enhanced maternity, paternity and adoption leave please visit our Equality, Diversity and Inclusion webpages We particularly welcome applicants from under-represented groups at the University of Plymouth, such as BAME/BIPOC and LGBT . Job Description
Region:
Location:
Exeter
Salary:
£28,000 to £32,000 per annum depending on experience £4,000 personal development budget – Grade: KTP
Package:
Full-time, Fixed-term
Contractual hours:
37
Basis:
The Role:
This is a very interesting and challenging role for a qualified digital marketing, communication and digital media, marketing
management or similar graduate to work on a joint project under Management Knowledge Transfer Partnerships, between Yellow Hammer Brewing Limited and the University of Plymouth. The key objective of this role is to optimise digital marketing processes and develop a digital marketing campaign for a new, healthier beer brand, targeting a health-conscious demographic, whilst increasing the online presence for their existing brands. This will enable the company to continue innovating for the longer term by providing a roadmap for future digital innovations.
The Candidate:
You will have:
Essential criteria that must be met:
A good first degree with a minimum 2.1 (Hons) in Marketing, Business, Management or an equivalent qualification with a significant component of Marketing. Please specify grade.
A higher degree in a complementary area relating to Digital Marketing and Social Media, Strategic Marketing Management or equivalent experience
Evidence of developing and implementing a robust digital marketing strategy and campaign for innovative products
Desirable criteria that would be advantageous:
Awareness of digital marketing techniques including website design, optimisation and adoption of analytics techniques
Market and customer analysis research, SWOT analysis and competitors analysis
Digital effectiveness study and implementation of benchmarketing techniques.
Creation of brand book and content marketing for innovative products
Application of change management models to successfully implement business change
Prior experience working in the industry is desirable and specifically beverage or food industry
Development of training materials to embed knowledge and delivery of training
Need to span all areas in the business and liaise with suppliers and customers so excellent communication skills are important.
An interest and enthusiasm in digital marketing and analytics techniques for innovative products
A clear understanding of project management including project planning, cost control, risk assessment, quality and resource management.
You will be highly numerate with well-developed marketing skills. You will need to be methodical and tenacious with a proven ability to lead a project from the strategic marketing and communication perspective and work well within a team.
The Company:****
****University of Plymouth:
The University of Plymouth continues to succeed internationally and globally with our alumni present in over 100 countries contributing to economies and cultures through their chosen careers, while our research has global impact which influences policy, contributes to economic and cultural prosperity and transforms lives. The university’s origins are rooted in exploration and discovery and today plays a key role in the civic, cultural, social and economic life of Plymouth.
You will be working with Mr. Andrew Morton Lecturer in Marketing at Plymouth Business School. Andrew is an accomplished digital marketing consultant with extensive experience in providing strategic advice for many businesses and startups in the industry and other sectors.
Mr Andrew Morton is supported by Dr Christopher Agyapong Siaw, Lecturer in Marketing at Plymouth Business School. Christopher has extensive experience working with SMEs and other businesses in Somerset, Devon, Cornwall and Isles of Scilly with regards to helping them to develop and implement digital marketing campaigns, as well as international marketing plans.
The KTP will also work with Dr Gail Rees, Head of the School of Biomedical Sciences (Faculty of Health) to help inform on the nutritional benefits of the new product. Dr. Gail Rees, has an experience in nutrition research methods, assessment of nutritional status and she has a particular interest in lifestyle interventions.
This is a full-time position working 37 hours per week on a fixed-term basis for 24 months due to funding. This position is based near Exeter, Devon.
Flexible working options including job share will be considered.
Interviews are expected to take place week commencing 6th December 2021 (TBC) and you will be notified if you have been shortlisted or not.
For further information please contact Ioanna (Yana) Papanikolaou by email ****
A willingness to travel is essential as you will be required to travel and work at different University and business locations.
A successful external candidate for this position would be employed by the University of Plymouth Services Limited, a wholly owned subsidiary of the University of Plymouth. Employees of the University of Plymouth Services Limited work alongside the University of Plymouth colleagues in delivery of Plymouth’s strategic vision, and will adopt the University of Plymouth’s HR policies and procedures in full unless otherwise stated.
The University of Plymouth is a diverse, welcoming community where everyone makes a difference and is encouraged to bring their whole selves to work. To find out more about our inclusive community, initiatives such as Athena Swan and the Race Equality Charter and our range of benefits / support mechanisms such as flexible working, staff networks and enhanced maternity, paternity and adoption leave please visit our
Equality, Diversity and Inclusion webpages
We particularly welcome applicants from under-represented groups at the University of Plymouth, such as BAME/BIPOC and LGBT .
Job Description
A8186
£28,000 to £32,000 per annum depending on experience + £4,000 personal development budget – Grade: KTP
28000
Professional/Support Services
Sun, 14 Nov 2021 00:00:00 GMT
Exeter
Full-time, Fixed-term
37
Thu, 14 Oct 2021 00:00:00 GMT

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