Director of Cross Brand Marketing - Remote

Profile

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This strategy is aimed at growing the base of high-performing independent sales agents at our company-owned and franchisee brokerages, providing services to make them more productive and their businesses more profitable.u003cbru003eu003cbru003eWhile you won’t see our name on For Sale signs, you will see those of our industry-leading brands: Better Homes and Gardens Real Estate, Century 21, Citi Habitats, Climb Real Estate, Coldwell Banker Real Estate, Corcoran, ERA Franchise Systems and Sotheby’s International Realty to name just a few. Our four business units work together to provide a full-service solution to meet the needs of agents and their homebuying clients, from the initial listing until the keys are turned over.u003cbru003eu003cbru003eRealogy was recently designated a u003ca href=****target=_blank\u003eGreat Place to Work®u003c/au003e for the second consecutive year, recognizing the company’s commitment to providing meaningful work and an environment where employees can grow and succeed. Realogy has 16,600 offices and approximately 302,000 affiliated brokers and agents worldwide. We’re the leader in residential real estate sales, with $6.1 billion in revenue in 2018, nearly 1.4 million real estate transactions and approximately 16 percent of market share of the U.S. residential real estate market. 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This makes our franchise brands and brokerage offices the most attractive destination for agents to callu0026nbsp;home. Within Realogy is the dynamic and energetic Product u0026amp; Innovation team which operates with an entrepreneurial spirit, but with the benefit and resources of a large organization. This team comes to work every day with the desire to drive the Realogy mission forward.u0026nbsp; u003c/spanu003eu003cbru003eu003cbru003eu003cbru003eu003cspan style=\color:#212529;\\u003eThe Director of Cross Brand Marketing will be part of this exciting team and will report directly to the VP of Cross Brand Marketing.u0026nbsp; You will manage the marketing process from launch to continued adoption across the Realogy network.u0026nbsp; Specifically, this role interacts with the Realogy real estate brands of Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA, and Sotheby’s International Realty as well as the Realogy Leads Team which oversees lead generation and affinity marketing programs.u0026nbsp; In addition to coordination across the brands, this role will also contribute to the marketing and communication for the RealSure and RealVitalize programs.u003c/spanu003eu003cbru003eu0026nbsp;u003cbru003eu003cspan style=\color:black;\\u003eThis position is 100% remote; however, the ideal candidate will be located in the Eastern Time Zoneu003c/spanu003eu003cspan style=\color:black;\\u003e.u003c/spanu003eu003cbru003eu003cbru003eu003cstrongu003eu003cspan style=\color:#212529;\\u003eThe Opportunity to Growu003c/spanu003eu003c/strongu003eu003cbru003eu0026nbsp;u003cbru003eu003cuu003eu003cspan style=\color:#212529;\\u003eThe ideal candidate will:u003c/spanu003eu003c/uu003eu003c/fontu003eu003c/fontu003eu003cul dir=\ltr\\u003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eParticipate in the development of branding of new company initiatives by recommending campaign strategy, presenting recommendations to key stakeholders to include CEO, CMO, COO as well as integration with the Realogy portfolio of brandsu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eDevelop and implement marketing plans designed to meet adoption and engagement goals for each product or programu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eDevelop and monitor paid online advertising and social media campaigns to meet either awareness or lead generation goals.u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eOffer informed and data-driven advice to develop innovative advertising, public relations, social media and events that help brands weave new products into their value propositionsu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eBe able to garner consensus from a large team and obtain stakeholder buy-in on new products is essential to success in this roleu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eCreate promotional calendars for existing programs to drive awareness and adoption across the brands.u0026nbsp; u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eDevelop adoption plans and collaborate with brand communicators and field teams to reach adoption or engagement goals set by the program ownersu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMonitor marketing costs and budgets as dictated by the program or product owner u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eManage internal u0026amp; external agency providers (up to 3 agency partners), consultants, freelancers and other suppliers, including contract negotiation and management if necessaryu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eDemonstrate excellent communication and interpersonal skillsu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eSupervise a matrix marketing team, including monitoring of schedules and deadlines for the team.u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eProvide marketing support for franchise sales organization to help drive leads into the sales funnel with creative approaches to demonstrating the value of a Realogy brand affiliation.u0026nbsp; u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003c/ulu003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu0026nbsp;u003cbru003eu0026nbsp;u003cbru003eu0026nbsp;u003cbru003eu003cstrongu003eu003cspan style=\color:#212529;\\u003eThe Perfect Fitu003c/spanu003eu003c/strongu003eu003cbru003eu0026nbsp;u003c/fontu003eu003c/fontu003eu003cul dir=\ltr\\u003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMinimum 7 years of applicable marketing experience in online media campaigns, creation of B2B and B2C marketing materials designed to inform and engage as well as the ability to write effective marketing copy for emails, flyers, etc.u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eBachelor’s Degree required with concentration in marketing strongly preferredu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eAbility to write an informed and detailed creative brief that will guide agency or creative partners to design materials that meet marketing goals.u0026nbsp; u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMust be able to provide appropriate feedback to agency to garner the desired result so that the project stays on budget and on scheduleu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMust be a pro at communication — whether itu0027s for pitching new products to internal teams or writing value props and copy for product engagement initiativesu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMust be able to create an effective pitch decku003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eProficient in expense management and ability to understand budget process and Pu0026amp;Lu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eMust be able to work in a matrix organization and work cooperatively and effectively with a number of key stakeholders at various levels, vendors and clients. u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eExcellent attention to detailu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eProficiency with MS Office products with mastery of PowerPointu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:#212529;\\u003eExperience in Adobe Photoshop or Illustrator desiredu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003c/ulu003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu0026nbsp;u003cbru003eThe perfect candidate can transition seamlessly among projects of varying scale, audience, format and distribution channel through delegation, collaboration and excellent resource utilization.u003cbru003eu0026nbsp;u003cbru003eu003cstrongu003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#222222;\\u003eOur Commitment to Diversityu003c/spanu003eu003c/spanu003eu003c/strongu003eu003cbru003eu0026nbsp;u003cbru003eu003cspan style=\color:black;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. u003c/spanu003eu003cspan style=\color:black;\\u003eWe strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003cbru003eu003cspan style=\color:black;\\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/fontu003eu003c/fontu003eu003cul dir=\ltr\\u003eu003cli style=\margin-top:0in;margin-right:0in;margin-bottom:5.0pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:black;\\u003eForbes 2020 Best Employers for Diversity. u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-top:0in;margin-right:0in;margin-bottom:5.0pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:black;\\u003eRecognized on the 2020 Human Rights Campaign u003c/spanu003eu003cspan style=\color:black;\\u003eu003ca href=\****target=\_blank\\u003eCorporate Equality Indexu003c/au003eu003c/spanu003eu003cspan style=\color:black;\\u003e.u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-top:0in;margin-right:0in;margin-bottom:5.0pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:black;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York. u003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003cli style=\margin-top:0in;margin-right:0in;margin-bottom:5.0pt;background:white;\\u003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#373737;\\u003eFirst residential real estate company to endorse theu0026nbsp;u003c/spanu003eu003c/spanu003eu003cspan style=\color:black;\\u003eu003ca href=\****Act\ target=\_blank\\u003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#00837E;\\u003eEquality Actu003c/spanu003eu003c/spanu003eu003c/au003eu003c/spanu003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#373737;\\u003eu0026nbsp;and fully supportu0026nbsp;u003c/spanu003eu003c/spanu003eu003cspan style=\color:black;\\u003eu003ca href=\****1447\ target=\_blank\\u003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#00837E;\\u003eH.R. 1447u003c/spanu003eu003c/spanu003eu003c/au003eu003c/spanu003eu003cspan style=\background:white;\\u003eu003cspan style=\color:#373737;\\u003eu0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.u003c/spanu003eu003c/spanu003eu003c/fontu003eu003c/fontu003eu003c/liu003eu003c/ulu003eu003cfont style=\font-size:16px;\\u003eu003cfont style=\color:undefined;font-family:verdana,geneva,sans-serif;size:undefined;\\u003eu003cspan style=\color:black;\\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003cbru003eu003cbru003e#LI-CH1u003c/fontu003eu003c/fontu003eu003cbru003eu0026nbsp;,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:7289BR},jobLocation:{address:{addressCountry:USA,addressLocality:Madison,addressRegion:NJ,postalCode:7940,streetAddress:\,@type:PostalAddress},@type:Place},title:Director of Cross Brand Marketing - Remote,@type:JobPosting,validThrough:2021-08-25T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false} capture-escaped-parsed-value=preloadResponse />

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