Marketing Associate

Profile

Description

The Associate, Retail Marketing Campaign Management plans, recommends and implements direct response lead generating marketing communication programs designed to increase sales and awareness for the organization's products and/or services.

Responsibilities

The Associate, Marketing Campaign Management contributes to the operational execution of direct response lead generating direct mail and email materials/assets. These campaigns primarily support our suite of Medicare products and are aimed at prospective and current members. This associate is responsible for overseeing the campaign strategy and creative process, leading initiatives to increase productivity and efficiency.

Key Responsibilities


Project management of direct mail campaign strategy, creative and processes

Ensure campaigns operate at peak efficiency, staying on schedule and budget

Plans, oversees and implements detailed schedules

Direct and build relationships with internal and external production and execution partners

Initiate collaboration across teams to align on expectations, meet deadlines and increase productivity

Maintain a high quality and compliance standard of product and delivery

Recommend and evaluate processes, procedures and quality to gain efficiencies

Takes action to resolve operational problems and minimize delays

Maintain marketing materials and tracking identifiers

Assemble competitor insights and evaluations - identifying trends and bringing forth innovative ideas


Key Competencies


Builds Trust : Consistently models and inspires high levels of integrity, lives up to commitments, and takes responsibility for the impact of one's actions.

Accountability : Meets established expectations and takes responsibility for achieving results; encourages others to do the same.

Customer Focus : Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.

Pursues Excellence : Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to Humana.


Required Qualifications


Bachelor's Degree in Marketing, Communications or relevant field

Experience working in an advertising agency, production/printing company, corporate marketing department, or relevant field

Proven ability to manage multiple projects at one time and meet deadlines

Highly detail oriented, organized and proactive

Experience and expertise in proofing creative

Exceptional in Microsoft Office Suite, specifically Excel and PowerPoint

Relationship building and communication skills (written and verbal)


Preferred Qualifications


Experience Budgeting and overseeing target metrics

Understanding of direct mail and email creative and production processes

Understanding of direct marketing


Additional Information

This position is a remote and/or can be a home/office hybrid schedule if located near Louisville, KY. Available during EST business hours is required.

Work-At-Home Requirements:


WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.
A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
Satellite and Wireless Internet service is NOT allowed for this role.
A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information


Why Humana?

At Humana, we know your well-being is important to you, and it's important to us too. That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. Just to name a few:


Work-Life Balance
Generous PTO package
Health benefits effective day 1
Annual Incentive Plan
401K - Immediate company match
Well-being program
Paid Volunteer Time Off
Student Loan Refinancing


If you share our passion for helping people, we likely have the right place for you at Humana.

Scheduled Weekly Hours

40

Company info

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