Senior Manager Brand Marketing amp Consumer Engagement - Tommy Hilfiger

Profile

The Senior Manager, Brand Marketing & Consumer Engagement will develop and execute engaging brand partnerships and programs to increase traffic, sales and brand consideration, with a focus on the Domestic customer. This individual will collaborate with internal cross-functional teams, global teams and external partners to support brand strategies and deliver commercial results.  This position will report to the Senior Director, Brand Marketing, Partnerships & Consumer Engagement for Tommy Hilfiger North America.

Responsibilities:

• Act as point person for external partners, ensuring execution of programs meet strategic business needs, while aligning with brand standards
• Identify distinct omni-channel opportunities and partnerships at key moments to engage, acquire and retain customers
• Ensure marketing partnerships and programs are successful, metrics-driven, goal-oriented and true to the Tommy Hilfiger brand
• Update Sr. Director and key players on all partnerships and initiatives throughout the process – key milestones, reviews, approvals, learnings and recaps
• Develop a consumer-centric calendar to plan key moments and cultural activations
• Leverage field partners (retail stores) and seek opportunities to increase store participation at key moments. Educate teams on programs with optimism and passion.
• Leverage insights to develop a deep understanding of our target customer, identify new partnership opportunities and sharpen strategies for engagement
• Work closely with creative partners to ensure messaging follows the strategic vision and is delivered with excellence, based on the business and brand priorities
• Accountable for measuring results and exploring ways to improve performance
• Responsible for budget and expenses
• In depth knowledge of the industry, trends and key players in the market
• Develop various presentations for internal and external communication

Qualifications:

• Bachelor’s degree; Marketing, Communications or Business, preferred
• 7+ years of experience in marketing/brand management
• Ability to lead, inspire and influence teams
• Ability to operate at both a strategic and executional level; ideate and execute
• Confident and comfortable with presentations
• Strong interpersonal skills; positive, energetic, empathetic, curious and open minded
• Passion for the industry and Brand
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• MS Office, MS Outlook, MS Teams, WebEx, Keynote, Power Point
• Must be organized, highly detail-oriented and accurate
• Excellent communicator, compelling storyteller (both verbally and written)
• Strong ability to analyze results of programs, draw conclusions and develop actionable recommendations
• Strong project management and planning skills, with ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth environment
• Agency background/experience a plus
• Extremely proactive with a strong bias for action. Naturally inquisitive; desire to continuously improve current business practices/processes
• Customer-centric marketer who understands how to form valuable partnerships and leverage opportunities to strengthen the brand and business 
• Must be able to stay current on industry trends and make recommendations accordingly
• Ability to interpret data, draft recaps/presentations, and make actionable recommendations
• Ability to handle multiple tasks/projects with adherence to deadlines
• Detail-oriented/innovative traits necessary
• Must be flexible to adapt to changing trends of business and projects

,title:Senior Manager, Brand Marketing & Consumer Engagement - Tommy Hilfiger,datePosted:2021-04-14T00:00:00.000 0000,@context:****Management,educationRequirements:Bachelor’s degree; Marketing, Communications or Business, preferred. ,experienceRequirements:7 years of experience in marketing/brand management. ,responsibilities:The Senior Manager, Brand Marketing & Consumer Engagement will develop and execute engaging brand partnerships and programs to increase traffic, sales and brand consideration, with a focus on the Domestic customer. This individual will collaborate with internal cross-functional teams, global teams and external partners to support brand strategies and deliver commercial results. This position will report to the Senior Director, Brand Marketing, Partnerships & Consumer Engagement for Tommy Hilfiger North America. Act as point person for external partners, ensuring execution of programs meet strategic business needs, while aligning with brand standards. Identify distinct omni-channel opportunities and partnerships at key moments to engage, acquire and retain customers. Ensure marketing partnerships and programs are successful, metrics-driven, goal-oriented and true to the Tommy Hilfiger brand. Director and key players on all partnerships and initiatives throughout the process Develop a consumer-centric calendar to plan key moments and cultural activations. Leverage field partners (retail stores) and seek opportunities to increase store participation at key moments. Educate teams on programs with optimism and passion. Leverage insights to develop a deep understanding of our target customer, identify new partnership opportunities and sharpen strategies for engagement. Work closely with creative partners to ensure messaging follows the strategic vision and is delivered with excellence, based on the business and brand priorities. Accountable for measuring results and exploring ways to improve performance. Responsible for budget and expenses. Develop various presentations for internal and external communication. Naturally inquisitive; desire to continuously improve current business practices/processes. ,skills:multi-task, detail-oriented, marketing partnerships, ms office, planning skills, planning, innovative, flexibility, brand marketing, communicator, brand partnerships, strategic business, communications, energetic, organized, goal-oriented, optimism, open minded, brand management, ms outlook, flexible, proactive, communication, interpersonal, strategic vision, strong interpersonal skills, partnerships, excellent communicator, marketing, adherence to deadlines, keynote, project management, Associate Marketing Manager, Senior Brand Strategist, Head of Digital Marketing Strategy, Integrated Marketing Specialist, Digital Marketing Manager, Online Marketing Manager, Brand Marketing Intern, Digital Marketing Associate, Director of Digital Marketing, Assistant Marketing Manager}Senior Manager, Brand Marketing & Consumer Engagement - Tommy Hilfiger in New York, New York, United States of America | Retail Management at PVH

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