Location
Potters Bar, UNITEDKINGDOM(GENERAL), United Kingdom, United Kingdom
Posted on
Apr 14, 2020
Profile
Customer Intelligence Analytics and Digital Marketing Platform (Incl Digital Channels and conventional marketing channels))
I need to build a Customer Intelligence solution, creating behavior based customer profiles and segments for actionable intelligence. This will be a data driven, predictive customer intelligence to produce personalized offers that are executed through engagement systems. It uses real time scoring, decision management and integration through omni channel which allows you to have relevant ,consistent and steady engagement of customers.
Analytics for all channels
Social/Digital Media Marketing
Tightly integrated platform
Real time recommendations
Open data model
Dynamic data collection
Post-data-collection contextualization
Anonymous behaviour capture
Predictive odels, forecasting and goal seeking routines
Dyamic content placement
Multi channel digital campaign marketing (email, social media etc).
Data preparation and cleansing
I need someone to build this a a comodity product I can market to clients. I need someone who has built a similar product and has substantial experience building such a system. The person will also have a framework/code to build upon. This will ensure we dont start from scratch and can reuse wherever possible. The product will be build on largely open source technologies
I have left the product requirement somewhat open, to get ideas and insights from interested parties on how to deliver a profitable solution
Skills:
Machine Learning (ML)
, AI (Artificial Intelligence) HW/SW
, Customer Experience
, Digital Marketing
, Data Analytics
Company info
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