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Job Details

Campaign Developer - Digital Channels

Location
Krakow, Poland, Poland

Posted on
Feb 01, 2021

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Profile

, Poland

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

February 1, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

At Shell Fleet Solutions, our ambition is to deliver seamless, contextual and valuable communications to customers and prospects across the customer journey. You’ll be working alongside passionate people who love what we do and enjoy being champions of customer-centricity at every touchpoint we manage; creating tailored, relevant engagement campaigns for our customers and working with innovative technology every day. We foster a learner mindset, and so we commit to providing opportunities for personal and professional development for each member of the team – you can expect a multi-faceted, supportive work environment here.

The Customer Dialogue Operations Team covers 22 markets across Europe and Asia, and will be responsible for managing the activation and orchestration of all Fleet Solutions customer marketing campaigns, and this role provides a unique opportunity to be at the heart of our shift to moving towards insights-driven marketing that drives tangible business value.

What’s the role?

This is a new role that sits in the Global Customer Dialogue Operations Hub in Shell Fleet Solutions & Emobility. We’re on a journey to become our customers’ first choice in sustainable mobility solutions – and customer marketing plays an important role in delivering best in class customer communications experiences that will differentiate us from the competition.

The Campaign Developer is responsible for the build, quality assurance, testing and deployment of email templates, landing pages and web forms that comprise the multi-channel customer communications eco-system. You will work closely with the Marketing Automation Manager, and the Email Campaign Specialists to design and build HTML emails, web pages and forms that make up the customer communication briefs submitted by the local businesses.

We’ll entrust you with the following responsibilities


You will work with the Marketing Automation Manager to ideate, plan and execute multi-channel marketing campaigns against campaign briefs (email, SMS, web, push notifications)
You will design and build personalized, dynamic, email templates, landing pages and forms for campaigns, ensuring optimal set-up, testing and execution and maintenance
You will support the Email Campaign Team with Quality Assurance testing and reviews for all campaigns delivered by the team, ensuring all builds adhere to brand, privacy, deliverability and accessibility guidelines
We care about respecting data privacy and inclusion, so you will ensure compliance to data privacy regulations and accessibility requirements when building emails and web pages
We’re constantly building capabilities, so you will have a learning mindset, constantly improving your skill set and trying out new innovative ideas


SKILLS & REQUIREMENTS

You’ll ideally have


At least 2 years’ experience building high quality, dynamic email templates and web pages
Advanced HTML, CSS & JavaScript skills required to build and maintain emails and web-forms.
Ability to work quickly to sometimes tight deadlines and deliver quality work across multiple languages
Strong attention to detail, ensuring all builds are brand compliant and meet accessibility and deliverability benchmarks.
Working knowledge of email development, test & preview tools such as Litmus
Knowledge of AMPScript (Marketing Cloud’s proprietary scripting language) is a bonus


Our Values

Shell is a company with shared values. Honesty, integrity, and respect aren't simply a strapline: they are part of everything we do. What's more, Shell is an equal opportunities company, and we place the highest possible value on the diversity of our people and our inclusive approach. Join us and you’ll belong to a world where you can thrive, innovate and develop; but most of all, be yourself.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

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