Sr. Brand Manager Mikeu0027s Portfolio

Profile

u003cpu003eu003cstrongu003eBrand Strategyu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eLead annual brand planning process for the Mikeu0026rsquo;s portfolio that establishes the short and long-term strategy for the brand.u003c/liu003enu003cliu003eOwn day-to-day brand management; responsible for flawless implementation of strategy.u003c/liu003enu003cliu003eAct as the primary brand expert in the company and drive consistency in marketplace across all consumer touchpoints.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eConsumer Engagementu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDevelop campaign strategy, brief agencies, manage the Integrated Agency Team, and lead process from brief to in-market execution.u003c/liu003enu003cliu003ePartner with Media, Shopper, Social/PR/Influencer, and Regional Marketing Teams to ensure campaign strategy is executed flawlessly.u003c/liu003enu003cliu003eDevelop and maintain strong reciprocal relationships with Sales and Regional Marketing to ensure that communication strategies are executed with excellence.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eInnovation Commercializationu003c/strongu003eu003c/pu003enu003culu003enu003cliu003ePartner with the Innovation and Consumer Insights Team to influence the short- and long-term innovation agenda.u003c/liu003enu003cliu003eEnsure all new products launch flawlessly; coordinate across cross-functional team to ensure successful commercialization and launch,u003c/liu003enu003cliu003ePartner with Sales, Category Insights, and Consumer Insights to build the forecasts, sell stories, and tools to effectively sell-in all new innovation.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eSkills, Education, u0026amp; Experienceu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eMinimum 7 years progressive experience in brand management in CPG industry, preferably within manufacturer or supplier side of beer/wine/spirits category (including understanding of the three-tier system) or equivalent experienceu003c/liu003enu003cliu003eBacheloru0026rsquo;s Degree in Marketing/Business or related (Masteru0026rsquo;s preferred).u003c/liu003enu003cliu003eConsumer-obsessed: has experience uncovering a consumer insight and translating it into a strategyu003c/liu003enu003cliu003eProven experience developing and executing a marketing strategy.u003c/liu003enu003cliu003eStrong experience developing and executing breakthrough consumer engagementu003c/liu003enu003c/ulu003enu003cpu003eAt Mark Anthony, we live by u003ca href=u0022****Factors Guide.pdfu0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003e5 Core Valuesu003c/au003e every day. They are the cornerstone of our culture and the values that we look for in who we hire:u003c/pu003enu003cpu003eu003cstrongu003eSense of Urgencyu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value sense of urgency because we are a fast-paced company in a fast-paced industryu003c/liu003enu003cliu003eYou act as if there is no tomorrow and get it done today.u0026nbsp;u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eAuthenticityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value authenticity because we need to stay realu003c/liu003enu003cliu003eYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eSimplicityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value simplicity; why use 50 words when you can use 5?u003c/liu003enu003cliu003eYou thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areau003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eHumilityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value humility; there is no room for egos hereu003c/liu003enu003cliu003eYouu0026rsquo;re not stubborn, you listen, take feedback/direction, and respond quickly to changing direction. We are a team that supports each otheru003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eTrustu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value trust because unless we are both trusted and trusting, we will not succeed as a team.u003c/liu003enu003cliu003eYou put trust in others and do your best to never let anyone downu003c/liu003enu003c/ulu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:d9fb1a77-3cfb-4c83-ad48-0dc346e5e331,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:01.25Z,InternalPostedDate:null},{JobBoardId:3c25ce43-ba3e-4ad2-b488-63ea88d1e65f,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:null},{JobBoardId:8febf0ae-8776-428e-b625-2faa005b7fc1,PublishedInternal:true,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:2022-05-06T16:38:27.795Z},{JobBoardId:038671a7-9651-4e9a-9c7b-65353309e549,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:null},{JobBoardId:fad760fb-e157-4f59-b439-aa50b4082538,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:null},{JobBoardId:e7ad5c57-56dc-488b-a839-ce549d6cf7c2,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:null},{JobBoardId:4028c5c2-36d2-4c8f-960c-1af975796e38,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-06T16:38:27.795Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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