Sales and Marketing Positions

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But this helps to underline how sales and marketing can work together. ... Marketing can warm up the customer before allowing the sales team to take over to convert the warmed up lead into a customer, making the sales team's job much easier and increasing the number of leads converted.In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy.

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