Integrated Marketing Manager

Profile

u003cpu003eCrainu0026rsquo;s Cleveland Business is looking for a creative, pragmatic, detail-oriented storyteller to join our team. This role will report to the group marketing director in order to conceptualize, execute, and report on the full lifecycle of integrated marketing campaigns that drive core marketing KPIs, including leads, pipeline, and other key business results. The Integrated Marketing Manager will be responsible for overseeing Crainu0026rsquo;s Cleveland Businessu0026rsquo; integrated marketing campaign efforts, with deep cross-functional collaboration across all marketing functions and other business units. This is a highly visible role on the Marketing team and requires a proven track record of driving results through complex, multi-channel campaigns.u003c/pu003enu003cpu003eu003cspan style=u0022text-decoration: underline;u0022u003eu003cstrongu003eResponsibilitiesu003c/strongu003eu003c/spanu003eu003c/pu003enu003culu003enu003cliu003eHelp define and own CCLu0026rsquo;s integrated campaign framework, including bringing in new processes and procedures to strengthen the Marketing teamu0027s campaign effortsu003c/liu003enu003cliu003ePlan and execute effective integrated and brand marketing campaigns, collaborating with functional marketing leads across demand generation, public relations, content development, product marketing, event marketing, nomination marketing, partner marketing, design, video production, advertising, etc.u003c/liu003enu003cliu003eManage specific concentration around social media efforts to market CCL portfolio of products including day of events. Focused concentration on growing audience across all channels especially Instagramu003c/liu003enu003cliu003eAnticipate the need/opportunity for strategic partnerships to support and/or grow CCL products and initiatives. Develop, manage and execute trade partnership deliverables, cross-promotions and relationshipsu003c/liu003enu003cliu003eDevelop KPIs and metrics for campaigns in order to set clear goals and assess results at the campaign, activity, and channel levels to inform future campaign tacticsu003c/liu003enu003cliu003eProduce creative briefs that clearly communicate the purpose and goals of a campaign and help align cross-functional stakeholders among a shared commitmentu003c/liu003enu003cliu003eWrite and produce ad sales promotion materials, including print and digital ads, email marketing, media kits, sales decks, and client proposalsu003c/liu003enu003cliu003eWork collaboratively with the sales manager and ad director to develop media kits, sales decks and client proposalsu003c/liu003enu003cliu003eManage logistics, budgeting, and scheduling elements as related to campaigns, including project-managing cross-functional team members of various levels to drive expected timelines and outcomesu003c/liu003enu003cliu003eManage campaign reporting and optimization tactics, continually improving campaign launch process and resultsu003c/liu003enu003cliu003eWork collaboratively among the four-city marketing team executing 4-city initiatives when neededu003c/liu003enu003cliu003eOversee nomination program logistics working with key newsroom stakeholders, consistently tracking submissions adjusting marketing efforts as needed to meet goalsu003c/liu003enu003cliu003eStay up-to-date on Clevelandu0026rsquo;s competitive media landscape, putting a focus on brand recognition in the market, while regularly updating the leadership teamu003c/liu003enu003cliu003eAdditional duties as assignedu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022text-decoration: underline;u0022u003eu003cstrongu003eBasic Qualificationsu003c/strongu003eu003c/spanu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree, preferably in Marketing or Communicationsu003c/liu003enu003cliu003e5 years of marketing experience, with hands-on experience launching integrated marketing campaigns, preferably in a B2B technology environmentu003c/liu003enu003cliu003eExtraordinary multi-tasker who thrives in managing several projects simultaneously without losing attention to detail and ensuring flawless executionu003c/liu003enu003cliu003eCreative and effective storyteller with the ability to translate business objectives into goal-oriented marketing campaignsu003c/liu003enu003cliu003eMust be an effective communicator both in written and spoken word; copywriting skills are a mustu003c/liu003enu003cliu003eMaster project manager, comfortable working cross-functionally and setting clear deliverables, goals, and deadlinesu003c/liu003enu003cliu003eHighly self-motivated and hungry for more responsibility, with the ability to independently prioritize shifting workloads and meet deadlines in a fast-paced, always-changing environmentu003c/liu003enu003cliu003eProven ability to work effectively across a matrixed organization, managing up, down, and acrossu0026mdash;advising peers and colleagues on content strategy, messaging, promotional strategies, etc.u003c/liu003enu003cliu003eExcellent presentation and interpersonal skills, comfortable with leading presentations and meetings; a leader at heartu003c/liu003enu003cliu003eAction-oriented contributor that can quickly shift between oversight and executionu003c/liu003enu003cliu003eData-intelligent with the acumen to ask pointed questions and leverage multiple datasets and translate them into insightful recommendationsu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022text-decoration: underline;u0022u003eu003cstrongu003ePreferencesu003c/strongu003eu003c/spanu003eu003c/pu003enu003culu003enu003cliu003eProficiency with core marketing and project management software, including but not limited to Cheetah Digital, Open Water, Smartsheet, Adobe Suite, Hootsuiteu003c/liu003enu003cliu003eGraphic design experience a plus (especially InDesign and Photoshop)u003c/liu003enu003cliu003ePublishing or media experience a plusu003c/liu003enu003c/ulu003enu003cpu003eThis position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.u003c/pu003enu003cpu003eu003cspan style=u0022text-decoration: underline;u0022u003eu003cstrongu003eBrand Overviewu003c/strongu003eu003c/spanu003eu003c/pu003enu003cpu003eNow in its fourth decade of service to Northeast Ohio, u003cemu003eCrainu0026rsquo;s Cleveland Businessu003c/emu003e is the preeminent source for news, analysis, commentary and data essential for top executives and business owners. Named Ohiou0026rsquo;s best business publication repeatedly, u003cemu003eCrainu0026rsquo;s Clevelandu003c/emu003e u003cemu003eBusinessu003c/emu003e is much more than a valued, trusted weekly business print publication. Each workday, the editorial team produces two digital news reports that are opened at rates unheard of in email market communication, and weekly generates industry-specific e-newsletters u0026ndash; covering real estate, small business, middle market, health care, manufacturing, sports business and staffing news. Its editors and reporters specialize in all major sectors of the regionu0026rsquo;s economy: real estate, manufacturing, health care, finance, government, law, higher education, sports business and more. Busy executives and managers know they can rely on u003cemu003eCrainu0026rsquo;su003c/emu003e to get business news that is simply not available from any other source in the regional market.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003ecrainscleveland.comu003c/au003eu003c/pu003enu003cpu003e@CrainsClevelandu003c/pu003enu003cpu003eu003cspan style=u0022text-decoration: underline;u0022u003eu003cstrongu003eCompany Overviewu003c/strongu003eu003c/spanu003eu003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eCrain Communicationsu003c/au003eu0026nbsp;has been at the forefront of the publishing industry for more than a century. Combining information with innovation,u0026nbsp;Crain delivers the story you canu0026rsquo;t get anywhere else.u0026nbsp;As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eCrain Communicationsu003c/au003eu0026nbsp;offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003e@CrainCommu003c/au003eu003c/pu003enu003cpu003e#CrainCareersu003c/pu003enu003cpu003e#MyCrainViewu003c/pu003enu003cpu003e#CrainCaresu003c/pu003enu003cpu003eFollow Crain onu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eFacebook,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eLinkedIn,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eTwitter,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eInstagram,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eGlassdooru003c/au003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu0026nbsp;u003c/pu003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:6eb6fbe3-2385-44c7-acd5-536544de98c6,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2020-08-18T13:29:57.953Z,InternalPostedDate:null},{JobBoardId:beed56af-f766-4c90-980c-ddee216edc69,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2020-08-18T13:29:57.953Z,InternalPostedDate:null},{JobBoardId:d201b06d-d341-4541-ab0a-c2fbb8d9ad3a,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2020-08-18T13:29:57.953Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null});

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