Senior Marketing Manager

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DescriptionWhat will I be doing?The Senior Marketing Manager for **MEMBERS ONLY**SIGN UP NOW***. supports the Commercial Director in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution, and measurement of all aspects of the marketing/branding strategies under the leadership of the Commercial Director; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and hit market share targets. ESSENTIAL FUNCTIONS:Marketing Planning & Strategy• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Commercial Director. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. • Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.• External Partnerships: May assist the Commercial Director in identifying strategic partnerships that align to the hotel’s positioning.Tactical Marketing Execution & Analysis• eCommerce:  Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM.  Tracks and analyzes success of marketing campaigns and works with the Commercial Director & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management. • Website Content:  Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site. • Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites. • Content & Asset Management:  Identifies visual asset needs and coordinates all photo & video shoots as needed. • Reporting:  Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.Meetings, Presentations and Reports• Assists the Commercial Director in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.  • Prepares marketing activity reports on regular cadence and on an as needed basis.RequirementsWhat are we looking for?Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:nHospitality - We're passionate about delivering exceptional guest experiences.nIntegrity - We do the right thing, all the time.nLeadership - We're leaders in our industry and in our communities.nTeamwork - We're team players in everything we do.nOwnership - We're the owners of our actions and decisions.nNow - We operate with a sense of urgency and disciplinenIn addition, we look for the demonstration of the following key attributes:nQualitynProductivitynDependabilitynCustomer FocusnAdaptabilitynWhat will it be like to work for Hilton?Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all! Source: Hospitality Online,

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