Specialist CRM Marketing Automation

Profile

The TeamThe CRM, Loyalty & Personalization team has 3 key objectives:nnIncrease consumer engagementnImprove retention ratenDrive traffic and conversion to support sales and marketing efforts nThe CRM team is part of the Marketing department. The CRM team drives and facilitates various projects related to consumer data intelligence activated through email, app, SMS and more touchpoints with the aim of building loyalty and retentionnThe PositionThe Specialist CRM Marketing Automation will create, implement and maintain best practice processes in CRM data management, marketing automation and integrated campaigns for both Tommy Hilfiger & Calvin Klein. For this role, we need an expert with in-depth knowledge of Marketing Automation tools. This person will be responsible for designing and implementing consumer focused marketing journeys.Successful candidates will have deep CRM knowledge and proven success in implementing data-driven marketing campaigns. The perfect candidate is curious, reasonably technical, positive and well organized.This role works alongside Consumer Data Analysts and reports into the Senior Manager, Data & Operations.nKey Responsibilities:nMarketing AutomationnnBe the go-to person for all questions relating to our campaign management set-upnGet your hands dirty on the solution and actual implementation of improvements and smaller projectsnLook for anomalies and improvement opportunities to initiate technical infrastructure improvementsnDrive personal communication by designing & implementing cross-channel communication workflows to drive deeper and more meaningful consumer engagementnDevelop processes and best practices for implementing data driven marketing campaignsnAchieve campaign optimization by forming hypothesis and implement split-tests in order to improve marketing performancennProject ManagementnnManage projects for both brands in the areas of campaign & data managementnContribute to vision- and roadmap development for the CRM Platform, by:nnIntroducing and driving marketing automation initiativesnInitiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extentnReviewing and implementing industry best practicesnnnManage vendor relationships:nnDay-to-day communication & updatesnContinuously review and optimize way of working togethernnnKeep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specificationsnn The Ideal Candidaten2-4 years’ experience in digital marketing, CRM or analyticsn2-4 years’ experience with campaign management tools, preferably experience with Salesforce Marketing CloudnFluent in English (written and verbal)nExpert in campaign managementnDeep knowledge of digital marketing data and analyticsnUnderstanding of data exploitation for the purpose of marketingnStrong project management skillsnStrong communication and storytelling skills, written and verbalnResults-driven and fact based communication stylenExcellent organizational skills, with the ability to juggle complex priorities and projectsnPassion for innovation in the field of marketing automationnSelf-starter with the willingness to operate at both strategic and tactical levelsnProblem -solving and practical decision-making abilitiesnAble to work independently and proactively have a curious mindset, with an ability to adapt to and thrive in a fast-paced, changing environmentnA University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)nnNice to Haves: nnExperience working with fashion or lifestyle brandsnPassion or understanding of retail marketing  nComfortable with HTML, JavaScript or SQLnWhat You Can Expect From UsnA beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafe'snA company culture that fosters development, offering training and learning opportunities through our very own PVH UniversitynAn international environment which respects diversity, equality, and individualitynA smart work program that empowers our associates to work at their preferred location within a flexible schedulenA chance to unwind with weekly social activitiesnnWe’d love to know why this is the role for you, so please include a motivational letter with your application!n nNOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.n#LI-LP1,title:Specialist, CRM Marketing Automation,datePosted:2020-08-24T22:00:00.000Z,occupationalCategory:Marketing,@context:****CRM Marketing Automation in Amsterdam, Netherlands | Marketing at PVH

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