Sr. Analyst Demand Generation

Profile

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
The Senior Analyst, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across a portfolio of online executive education programs. The Senior Analyst, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Search, etc.) across programs with high complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.
Responsibilities Include, But Are Not Limited To:
Analysis
Actively manages the marketing spend of online short courses within the executive education business line
Accountable for proactively problem solving on key program/vertical challenges
Uses strong understanding of program audience segmentation to drive growth
Actively identifies and executes testing with clear hypothesis and learning agenda
Uses statistics and analytical methods to strategically approach programs within scope
Planning and Execution
Owns program budget and marketing tactic management for high-impact programs/verticals
Creates and soundly articulates monthly marketing plan to leadership featuring both short-term and long-term strategic thinking
Soundly speculates upon projected conversion of paid tactics and likely ROI of marketing spend for programs/verticals within scope
Identifies and executes upon strong/weak spend opportunities with limited direction from management
Dynamically and impactfully updates marketing plan using real-time data
Project Management
Responsible for successful and timely completion of both BAU and high-impact projects including new program launches through collaboration with Manager
Go-to owner of 2 or more business-critical projects
Influences other teams to deliver projects critical to program growth or health
Things That Should Be In Your Background:
Has a Bachelor’s degree (from a business, economics, or math related field is a plus)
4-7 years of experience in marketing, analytics, or relevant business using data to solve problems
Has a working knowledge of Excel, and some previous exposure to SQL or other databases
Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
Is looking for the opportunity to set business strategy
Has a keen interest in digital marketing (prior experience a plus, but not required)
Is adept at problem solving and can balance creativity with analytical skills
Has a strong work ethic and doesn’t accept complacency
Demonstrates proactive thinking – always seeking ways to do something better
The ability to multi-task, stay organized and evaluate priorities on an ongoing basis
This is a hybrid position and we are looking for someone who is able to come into our Headquarters in Lanham, MD two days a week.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Employee stock purchase plan
****,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:
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About 2U Inc. (NASDAQ: TWOU)
For more than a decade, **MEMBERS ONLY**SIGN UP NOW***.. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX
edX is the education movement for restless learners and a leading global online learning platform from **MEMBERS ONLY**SIGN UP NOW***.. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at
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The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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