Location
Tampa, FL, United States
Posted on
Apr 30, 2022
Profile
Description
Humana's Primary Care Organization (PCO) is looking for 2 experienced and passionate Field Marketing, Territory Managers to join the Marketing team for the Florida Territory; one Territory Manager will cover the Orlando/Tampa area and the other will cover Jacksonville/Daytona. We are looking for individuals who are hyper customer focused and have an ability to understand complex business models and develop marketing strategies that deliver on desired business outcomes.
Responsibilities
As the Field Marketing, Territory Manager (internally known as a Senior Field Marketing Professional), you will be responsible for leading the development and implementation of marketing strategies, campaigns and programs for Humana's Primary Care Organization supporting the Conviva Care Centers and CenterWell brands. You will produce market-level plans for your assigned market, collaborate with our growth team to drive local community and broker engagement as well as serve as the marketing subject-matter-expert for local market leadership.
Key Role Functions
Lead the development and execution of a market-level marketing strategy that supports PCO's overall objectives with a clear focus on growth and engagement marketing across key audiences - the customer and the broker/agent community
Serve as the marketing expert for PCO's market-level leadership team and partner closely with Product Marketing colleagues to align annual marketing plans and market-level strategies
Develop deep understanding of market-level consumer insights; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team
Establish and track key performance indicators (i.e. lead generation and conversions), consistently report outcomes to key stakeholders and employ test and learn methodologies for rapid iterations
Partner closely with our growth team to understand their business strategies and objectives while also leveraging them as a source for consumer intelligence
Responsible for the implementation and activation of local marketing strategies
Ability to navigate a matrixed environment, build relationships with cross-functional partners and hold teams accountable to deliver
Lead by example by emulating behaviors consistent with the new ways of working, as well as Humana and Conviva values
Minimum Role Qualifications
Bachelor's Degree or equivalent related work experience
3 years of building and executing highly impactful product marketing strategies
Positive track record of driving customer engagement with new products, services, and/or experiences
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Persuasive story teller who has demonstrated the ability to communicate effectively with senior leaders; executive presence
Expert knowledge and use of marketing frameworks
Ability to identify actionable insights and translate them into winning marketing strategies
Strategically oriented, critical thinker, resourceful, influential, problem solver
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes
Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through
This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance with at least 100,000/300,000/100,000 limits
Preferred Qualifications
Preferably live in FL, but position is remote
Master's Degree in Marketing, Communications and Business
Experience working in the healthcare industry
Experience working in agency marketing
Experience building compelling PowerPoint presentations for executive leadership
Additional Requirements/Information
Covid-19 Vaccine/Testing Requirement
Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.
Work at Home/Remote Requirements
Must ensure designated work area is free from distractions during work hours and virtual meetings
Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required
Travel
This position is a hybrid of working remote and in the field with approximately 30-40% of the time working remote and 60-70% in the field.
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Scheduled Weekly Hours
40
Company info
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