CRM Manager

Profile

, Turkey

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

July 4, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

The Role & Responsibilities


Create, develop and execute CRM marketing strategy, calendar and process.
Manage CRM Contact strategy to provide relevant, personalized Fuels & NFR offers to customers based on their transactional & behavioral data
Identify opportunities to drive incremental value from existing customers at key stages of their life cycle and increase emotional engagement with them.
Review both Fuel & NFR CRM Performance and develop an enhanced CRM offer journey including creative and data strategy
Focus on leveraging CRM to further integrate Fuel & NFR, driving greater loyalty & CRM penetration and increase average margin by customer
Support increase of the overall loyalty base, penetration, and customer value growth with CRM
Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy
Develop a strong digital experience plan to activate more customers and support digital channels

Collaborate within and out of Mobility to define and support B2C E2E customer strategy with strong loyalty offers and campaigns (site based, local, tactical etc) Work closely with Global CRM team, align & implement Global projects & best practices locally
Act as the Focal Point of Shell ClubSmart Extra program
Act as the Focal Point of Data Privacy & Loyalty Business Control Owner
Manage and regularly report loyalty liability & budget, closely monitor invoicing processes
Coordinate with the Customer Operation team to ensure we provide meaningful CVPs / offers and smooth customer experiences
Manage contract of plastic cards and overlook e2e process from production to distribution


Skills & Requirements


Min. 5 years marketing experience with substantial exposure to CRM and / or Loyalty program management ideally within Retail background.
Experience in managing local and global marketing agencies, with clear understanding of their processes.
Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi – channel user journey / experience in mind at all time
Excellent collaboration and Stakeholder management with ability to effectively influence and communicate with all levels of management.
Strong knowledge of Marketing operations (preferably in Retail context)
Track record of successfully managing complex operational projects or activities.
Ability to understand, liaise and speak with technical and non-technical teams to manage and share strategy.
Passion about data-driven marketing and customer-first experiences.
Highly organized, detail oriented and motivated to understand our customer
Learner mindset & passionate & creative &result oriented
Good team player, eager to learn and highly collaborative personality with impressive communication skills
The successful candidate will be working closely with Local & Global Teams, such as CRM, Loyalty, Connected Customer team, IT, Business Readiness, Operations as well as the B2C CX.


-

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Company info

Sign Up Now - MarketingCrossing.com