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Job Details

Associate - Product Marketing Manager

Location
Bengaluru, KARNATAKA, India, India

Posted on
Oct 16, 2020

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Profile

Associate - Product Marketing Manager
at **MEMBERS ONLY**SIGN UP NOW***.
Bangalore
Who are we and what do we do?
**MEMBERS ONLY**SIGN UP NOW***. Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. **MEMBERS ONLY**SIGN UP NOW***. Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Consistently featured among the
“Great Places to Work”
since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities.
**MEMBERS ONLY**SIGN UP NOW***.ans
are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
What is the role?
In
Mobi Exchange is one of the largest independent in-app programmatic exchanges in the industry, and is the biggest revenue-generating platform for **MEMBERS ONLY**SIGN UP NOW***. Marketing Cloud.
You will join **MEMBERS ONLY**SIGN UP NOW***. Exchange’s product marketing team and will focus your efforts on the demand-side products and offerings.
As
a
Product Marketing
Manager
, you will be responsible for understanding our customers and partnering with the product team to develop and prioritize the product roadmap. You will own product messaging, positioning, sales and partner enablement, new product launches, as well as partner with field marketing teams
to drive
demand
and adoption
. The ideal candidate is an
analytical thinker who can blend business insights with quantitative and qualitative data to develop strategic recommen
dations. You
will
have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams.
What will you do?
Use customer research, market
and competitive
intelligence and product performance data to
repr
esent the voice of the customer. P
artner with Product Management to
develop long-term product strategies and roadmaps
Create positioning and messaging
for target personas that demonstrates an understanding of their key business problems and pain points and articulate our value proposition
Deliver powerful sales c
ontent and tools (inclu
ding presentations,
playbooks, customer evidence)
Understand the competitive space and create external and internal
resources
that
help
differentiate our solutions in the market
Work with sales and client services to understand their needs and deliver training and readiness that educates and inspires
Work with the
field
marketing team
s
in regions
to build comprehensive plans
and support content creation as needed to
drive product sales and adoption in market
Coordinate with all teams (product, sales, client services, marketing) in
launching products and solutions and ensure go-to-market plans are executed in support of overall business goals
What are we looking for?
BA/BS degree
MBA preferred.
4
years of
overall
experience
in B2B tech (Product
or Marketing roles)
, with 2
years of experience
in
B2B product marketing role
preferred
Excellent
verbal and written
communication skills
in marketing content creation
(web, presentations, customer evidence),
delivery of presentations,
leading and managing
meeting
s to diverse audiences
, etc.
Demonstrated success in driving and completing
multiple projects
simultaneously
and
set
ting
priorities
, in a fast paced, dynamic environment
Proven
track record of leading and delivering results through cross-functional teams, in a highly matrixed environment

Company info

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