Director Product Marketing Analytics

Profile

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
The Director of Product Marketing Analytics will be responsible for designing, testing and implementing strategies across products to improve the performance of 2U/edX offerings to drive revenue. This individual will serve as a lead and key collaborator on the Subscriptions offering on the edX marketplace to grow B2C revenue, MicroBootcamps, and other innovation products. This individual will research and develop pricing strategies for marketplace offerings to optimize revenue. This individual will also be accountable for measuring the efficacy of strategies tested, building reporting mechanisms to report findings, and ensuring that high value strategies are scaled across the portfolio. This position will require significant collaboration with leadership across the organization.
Responsibilities Include, But Are Not Limited To:
Product Performance Analysis
// Partner closely with Marketing Growth and Analysis team to quantify performance across product lines. Formulate recommendations to improve performance. Maintain and update clear data-driven POV on product line best practices (20%)
Subscription Strategy
// Lead the development, testing, and implementation of subscription services for edX products. Monitor and measure efficacy of subscription strategies
Pricing Strategy
// Develop standard analytical frameworks to identify products fit for “right-pricing” strategies based on key market insights including competition, consumer insights and affordability metrics. Monitor and measure efficacy of pricing strategies across the portfolio
Product Development and Innovation
// Work directly with leadership across product lines to develop on ramps and off ramps across the ‘free to degree’ spectrum of offerings. Partner with Data Science to enhance lifetime valuation models and design optimal user journeys for prospects. Identify and develop recommendations for new opportunities based on data and insights derived from edX platform and audience needs.
Prospective Student Channel Development
// Leverage overall 2U ecosystem to identify new prospective student channels that can be targeted with existing 2U products (examples include international, military, or enterprise channels). Develop and test strategies to drive enrollment into existing programs for new prospect student channels; use findings to identify product gaps to inform and influence broader new program growth strategy
Things That Should Be In Your Background:
Bachelor’s degree or equivalent work experience; Master’s degree a plus
At least 7 - 10 years of relevant work experience
A clear understanding of the higher education landscape
7 years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
Demonstrated organizational skills, and ability to work independently and autonomously
Other Attributes That Will Help You In This Role:
Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
Strategic and tactical problem solver including facility with using data and analytics
Meticulous attention to detail
Proven ability to influence cross-functional teams without formal authority
Ability to thrive in an environment of constant change
Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand
While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Employee stock purchase plan
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2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:
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About 2U Inc. (NASDAQ: TWOU)
For more than a decade, **MEMBERS ONLY**SIGN UP NOW***.. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from **MEMBERS ONLY**SIGN UP NOW***.. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at
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The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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