Director Content Strategy

Profile

**MEMBERS ONLY**SIGN UP NOW***. Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, **MEMBERS ONLY**SIGN UP NOW***. Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, **MEMBERS ONLY**SIGN UP NOW***. Business is one of the largest contributors to the growth of **MEMBERS ONLY**SIGN UP NOW***. Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary

The Director of Content Strategy is responsible for driving **MEMBERS ONLY**SIGN UP NOW***. Business' B2B content strategy and brand position across all business segments (Small Business, Mid-Market, Enterprise & Public Sector) to fuel **MEMBERS ONLY**SIGN UP NOW***. Business' brand position and business growth. Director will be a highly visible leader within the Brand Strategy team, responsible for partnering across the business and with agency and media partners to bring **MEMBERS ONLY**SIGN UP NOW***. Business to life in the market through a clear, differentiated, & compelling content strategy that can drive execution across touchpoints - including, but not limited to, Brand & Demand Gen Communications, Events / Experiential, Executive Communications, Internal Communications, Earned Media, and Sales Enablement programs. Director will lead Content Strategy for **MEMBERS ONLY**SIGN UP NOW***. Business, delivering a smart, insight-led vision for the role of content and thought leadership across the buyer's journey. Director must be able to work cross-functionally to translate strategy into action - managing an annual content plan for all segments. Ideal candidate will have deep experience in B2B thought leadership and content strategy. We are looking for an articulate, strong writer that can develop content independently and also direct partners (freelance writers, media partners, analyst firms, etc.) to deliver the brand message and vision. This role requires strong technology expertise in areas of data networking, cybersecurity, and UCaaS and will require candidate to translate complex technology into clear communication that connect with our audience and strongly position the **MEMBERS ONLY**SIGN UP NOW***. Business brand. Candidate must be able to effectively work cross-functionally, partnering and influencing teams across the business and translating business priorities into meaningful content strategies. Director will partner very closely with Product Marketing organization within Commercial Marketing team to bring solutions to life in market in a compelling way that drives brand consideration and credibility within the B2B technology space.

Job Description

Key Responsibilities:


Own content strategy - bring **MEMBERS ONLY**SIGN UP NOW***. Business brand and solutions to life through meaningful strategy that will connect with our audience, advance our position, and drive business impact

Champion brand's thought leadership narrative across all communications (paid/owned/earned) and brand touchpoints

Understand content needs of various stakeholders and influence / drive alignment across the business

Own annual thought leadership plan across all segments, working with internal team, agencies, and other third parties (agencies, media partners, analysts, etc.) to bring plan to life

Drive innovation in content development - work with internal team and partners to deliver best-in-class content across a variety of formats (video, articles, blogs, audio, etc.)

Measure effectiveness of content across channels and ensure programs are driving impact

Manage content development budget in partnership with cross-functional team

Lead internal team as well as agencies and other third parties to bring strategy to life


Required leadership skills:


Exhibits strong, strategic vision related to content strategy and thought leadership in B2B technology

Insight-driven leader; ability to exhibit understanding of B2B landscape and use consumer-first mindset

Ideally, experience working with Channel and other sales teams models

Ability to express strong, clear POV and lean in to drive projects in the face of ambiguity

Proven cross-functional leader - able to reach across to Product, Product Marketing, Senior Leadership Team, Corporate Communications, .com, etc. to get things done together

Innovative thinker, with a track record for translating strategic thinking into action

Strong writer with ability to develop bespoke content (research, blogs, white papers, videos, infographics) and also direct partners (freelance writers, media partners, analyst firms, etc.) to express brand position; candidates will be asked to submit writing samples relevant to this role

B2B content marketing experience and deep technology expertise - particularly in connectivity, networking, security, unified communications, mobile, etc.

Excellent writing and verbal communications skills with strong executive presence

Self-reliant, problem-solver, and results-oriented

Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines with a growth mindset

Rigorous budget management skills

Bachelor's degree required, preferably in marketing, communications, journalism or related field

10-15 years of marketing and/or communications experience with experience managing a team


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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