Senior Marketing Campaign Professional - Remote position

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Kindred at Home
Senior Marketing Campaign Professional - Remote position
in
Atlanta
Georgia
The Senior Marketing Campaign Professional
plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase sales and awareness for the organization's products and/or services. Responsibilities include the analysis of situations or data that requires an in-depth evaluation of variable factors. This role will be focused on the CenterWell Home Health service line and will successfully develop consumer-centric, and B2B multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.
The Senior Marketing Campaign Professional identifies target audiences and specific messages, channels, content and tactics; coordinates end-to-end campaign life-cycle. Maintains campaign-related documentation (e.g., media plans, creative executions, etc.). Develops and maintains budgets to oversee costs and metrics to evaluate the effectiveness of campaigns. Influences department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.
Manage data-driven marketing campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging inbound and outbound call scripts, email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring.
Manage test & learn initiatives to deliver on an integrated patient-centric and B2B engagement strategy.
Manage vendor relationships with Marketing team’s promotional goods provider, marketing on demand vendor and associate badge supplier.
Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence.
Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs.
Monitoring and reporting on marketing performance to key business partners.
Experience optimizing marketing activities by leveraging analytics.
Required Experience/Skills:
Bachelor’s degree in Marketing, Advertising or a related communications field
5 years of progressive marketing experience including business-to-business and business-to-consumer marketing experience
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Able to execute own activities with generally defined goals and minimal supervision
Works within a multi-disciplinary and cross-functional team with respect towards others and focused on successfully meeting team goals.
Ability to influence cross-functional team members without formal authority or management control
Excellent planning and project management, organizational, communication, and human relations skills and the ability to effectively manage multiple tasks and changing priorities required
Effective oral and written communication skills
This role requires full COVID-19 vaccination
Required Skills
Together, we can raise the bar on home healthcare
Kindred at Home, soon becoming CenterWell™ Home Health, is one of the nation’s leading providers of home care, with an incredible team of compassionate clinicians who deliver high-quality, specialty care to patients. Many of our clinicians live in the same neighborhoods they serve – providing the much-needed care to people in their community.
As a company, we strive to lead by example and show employees the same compassion and care we expect them to show patients. We provide employees the resources, stability and job flexibility they truly deserve. We help them fulfill their personal and professional goals while enjoying industry-leading benefits, competitive salaries, opportunities for career and professional growth, and a healthy work/life balance.
Part of Humana’s Home Solution business
Kindred at Home, soon becoming CenterWell Home Health, cares for nearly 80,000 patients every day in over 350 locations, across 38 states. As part of **MEMBERS ONLY**SIGN UP NOW***., we create experiences that put patients at the center, working in collaboration with healthcare providers to bring multidisciplinary care directly to the comfort and safety of home. The result is easy, comprehensive and personalized care that helps patients lead healthier, happier lives.
Caring for people who care for our patients
Experience has shown us that supporting and nurturing employees helps them become the best version of themselves and more compassionate, committed home health professionals. That’s why CenterWell Home Health never stops working to improve the employee experience. Our people are our greatest resource, and we are committed to creating an environment they enjoy stepping into every day.
World-class employee benefits
Competitive pay and benefits package
50% matching 401(k) contributions up to 6%
Career advancement opportunities
Tuition reimbursement program
Advanced Continuing Education (CE) accredited training
Required Experience
Join Our Team!
Check out our video to get a glimpse of a day in the life of our Home Health team - Home Health
To learn more, please apply online. Our Recruiters are ready to help you start a new and rewarding career with Kindred at Home.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Job Category: Corporate - Accounting, Finance, HR, IT, Marketing
ID: 82725

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