Sr. Manager Paid Media Marketing

Profile

Sr. Manager, Paid Media Marketing
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with **MEMBERS ONLY**SIGN UP NOW***.. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data.
With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions
Pure is blazing trails and setting records:
For eight straight years, Gartner has named Pure
a leader in the Magic Quadrant
Our customer-first culture and unwavering commitment to innovation have earned us a certified
Net Promoter Score in the top 1% of B2B companies globally
Industry analysts and press
applaud Pure’s leadership
across these dimensions
And, our 4,000 employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
The Director, Global Digital Marketing Programs has responsibility for leading the growth of Pure’s global paid digital marketing strategy and optimization of our paid programs while firmly positioning us for sustained growth. Reporting to the VP, DIgital Demand Center, you will be focused on ensuring we deliver an impactful message to prospects and customers at the right time, in the right channel throughout the buyer’s journey and customer lifecycle. You must have deep knowledge of performance-based digital marketing strategies, a strong operational mindset and be skilled at leveraging data to build an optimization and testing framework that delivers on core KPI’s. As part of Pure's Digital Demand Center, you will collaborate closely with internal marketing teams, agencies and key stakeholders in a fast-paced, results-oriented environment.
The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.
Key Responsibilities
Collaboratively develop and execute a long-term global strategic digital marketing plan to increase awareness, engagement and conversion while maximizing on marketing investment.
Hyper-focused on program performance for all paid channels (search, social, programmatic, content syndication, etc.), developing and monitoring weekly measurement reporting for all digital channels and marketing campaigns, and tracking against assigned goals (ROAS, ROI and KPIs).
Maximize prospect and consumer engagement by leveraging data insights to anticipate needs while exceeding expectations, delivering an increase in qualified traffic, improving conversion, and driving sales growth.
Serves as an internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward.
Develop strong collaborative relationships with regional marketing stakeholders and manage digital marketing agencies to maximize growth and marketing investment.
Collaborates with the Web Experiences, Content, SEO and Global Programs teams to manage conversion rate optimization for paid and organic traffic quality and contribution.
Manage a comprehensive global digital budget and build complex global media plans.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
Bachelor’s degree required
8-10 years of experience in B2B technology managing best-in-class digital programs, digital media planning and driving execution for paid search, social, content syndication and programmatic media (inclusive of all ad types). Experience managing a small team and digital agencies a plus.
Experience building compelling B2B digital journeys driving increased brand awareness / share of voice, new customer acquisition engagement and monetization.
Strong familiarity with the B2B marketing funnel and customer acquisition process as well as experience marketing to Strategic Accounts and Enterprise segments leveraging intent signals, targeting and ABM tactics.
Strategic and analytical thinker with exceptional execution, and problem-solving capabilities. Track record of managing large global budgets that drive quantifiable results.
Strong proficiency in Google Suite and/or Microsoft Office with advanced knowledge with Adobe Analytics, Google Adwords, Google Analytics, LinkedIn, Facebook Ads Manager, etc.
Excellent verbal and written communication skills and the ability to clearly communicate strategy and rationale. work well across all departments.
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at
****
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our
Applicant & Candidate Personal Information Protection Notice
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large,
all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 4, 2022.
Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

Company info

Sign Up Now - MarketingCrossing.com