Senior Market Research Manager

Profile

: Global Management Consulting firm specializing in strategy, marketing, and a leading pricing advisor is looking to add to their growing market research team. The 3-person in-house market research department needs someone who specializes in Healthcare & Life Sciences vertical. The role is primarily internal facing with a focus on supporting consultants in their day-to-day market research activities. There is an opportunity for some external facing activities which include providing strategic insight to our clients regarding our approach to market research and explaining various quantitative and qualitative methodologies. The focus of the role is primarily quantitative research design, interpretation, and analysis of results. This role needs someone based in New York, Boston, Chicago or Atlanta.
Responsibilities
: Advise and assist execution of all phases of quantitative market research studies: questionnaire design, programming, data collection and analysis.
Act as a coach/mentor to new or less experienced consultants and market research support staff.
Use your healthcare experience to help consultants execute quantitative research across 4 main areas: pharma & biotech, medical devices, digital healthcare/medical technology, and consumer healthcare. There will be opportunities to work across practice groups (i.e. non-Healthcare & Life Science projects) and support international teams as well.
Discuss strategic business problems with internal project teams and advise on research methods to best answer their business questions.
Help drive the future of the Market Research Center of Excellence and the company by contributing to the documentation, standardization, and continual improvement of firm-specific market research processes.
Requirements
The ideal candidate will have prior market research experience and a deep understanding of conjoint and multivariate techniques.
4 years of direct market research experience (supplier side experience an asset)
Demonstrated experience working with quantitative methodologies
Hands-on experience designing, implementing, and presenting results from a range of primary and/or secondary market research methodologies
Experience with various quantitative research methods (design, execution, and analysis): Conjoint (DCM, ACBC), MaxDiff, crosstabs, cluster/segmentation analysis, market simulator development
Ability to understand complex business issues and advise on actionable research methods to help address them
Proficiency with Microsoft Office Suite (particularly Excel)
Strong technical and analytical skills
Entrepreneurial and pro-active attitude
Preferred Qualifications
Experience with healthcare/life sciences (and adjacent) research and design
Experience conducting complex data analysis on large datasets (ex. transaction data analysis)
Understanding of market research programming platforms (ex. Qualtrics, Decipher/Forsta)
Proficiency with other analytical tools (ex. Tableau, SAS, SPSS, STATA, etc.) is a plus
Experience using Lighthouse Studio/Sawtooth
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