Digital Acquisition Manager Vince Camuto.com

Profile

Brand: Camuto Group
Req #: 123468 
Location Name: New York Design Studio 
Department: Digital

 

GENERAL SUMMARY: The DTC Acquisition Manager is an innovative and data-driven associate that helps develop and lead the analytics scope for VinceCamuto.com. They collaborate with key internal partners from eCommerce, marketing, merchandising and operations to develop our omni-channel reporting strategy and help drive measurable business outcomes. They lead the analytical discipline on our growing digital team and help us transform the way our customers buy shoes.

 

REPORTS TO: Director of Acquisition

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Responsible for the execution, campaign management, and analysis of key performance channels including: Paid Search, Paid Social, Affiliates and Display
• Assist in developing campaign plans to support product launches, promos, and evergreen timeframes to meet traffic and revenue goals
• Help drive channel mix strategy and achieve revenue, traffic and ROAS goals
• Develop briefs rooted in historical learnings and current trends to meet key business goals
• Collaborate with key internal partners from eCommerce, marketing, merchandising and operations
• Track monthly budget targets with agency partners
• Bring in new ideas, new initiatives, and new processes (including creative best practices) to positively impact the business
• Assist in rolling out new testing/learning strategies for the performance marketing program
• Provide performance goals, measurement, and actionable insights around digital channel performance
• Prepare and present analyses, clearly communicating key takeaways and opportunities for improvement
• Keep an eye on the market for emerging channels, trends and new testing opportunities in the digital space
• Responsible for leading an individual contributor
 

REQUIRED SKILLS:
• Ability to clearly execute key marketing plans in a timely manner to support key digital initiatives
• Develop and execute A/B testing roadmap across key channels
• Ability to analyze data, interpret and summarize findings into actionable conclusions
• Must have experience handling large budgets
• Must be a team player, exhibiting strong communication skills, positivity and flexibility
• Strong organizational, time management and prioritization skills, attention to detail and accuracy
• Data-driven and analytical with the ability to find trends within the performance data
• Strong project manager - ability to oversee deliverables across multiple channels and effectively communicate timelines and strategies with cross-functional partners
• Thorough and detail-oriented; able to juggle multiple priorities to hit deadlines and achieve business goals
• Excellent verbal and written communication skills
• Ability to effectively collaborate and build strong partnerships
• Highly Proficient in Excel, Powerpoint and reporting tools such as Google Analytics, Tableau, Omniture, etc.
 
 

EXPERIENCE:
• 7+ years of relevant experience in a relevant acquisition / performance marketing role
• Variety of experience and depth across digital marketing channels including Paid Search, Paid Social, Affiliates and Display
 
 

PREFERRED QUALIFICATIONS:
• Bachelor's degree in Marketing, Business, Data Science, or related discipline
 
 

 

 

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