Commerce Marketing Manager

Profile

Job Details:

Summary:

To development and execute omni-channel marketing strategies and plans to support Tyson's portfolio of brands while improving incremental marketing return on investment against annual and prior period metrics.

Essential Duties and Responsibilities:


Develop and execute strategic and tactical annual plans for assigned retailers.

Interact with Sales Teams, Brand Teams, Category Management, Shopper Insights, Agency Partners and Customers. The Commerce Marketing manager will be the key contact representing specific retailers.

Lead annual planning workshops with Tyson sales teams for assigned retailers

Manage and maintain annual budgets. Securing alignment and approval of plans among the following audiences: Tyson Sales teams, Tyson Brand teams and retailer Marketing and Merchandising teams

Develop and execute launch plans for Tyson innovation brands

Engage Tyson’s Shopper Insights team to provide insights-based rationale for plans.

Conduct Strategic Business Analyses and identifying Key Business Drivers.

Lead reoccurring sales team meetings for supported categories, communicating campaign and/or budget updates and understanding merchant/retailer needs and making recommendations for commerce marketing support within these meetings

Participate in meetings with cross-functional team members to support business initiatives and adjust plans accordingly.

Manage personal Travel and Expense budget.


Qualifications:


Education: BS in marketing or another business-related field preferred.

Experience: 5 years' experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have experience working with Walmart, advertising agencies and experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.

Special Skills: Strong project management, trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for those customers in your assigned region(s).

Travel: 3-6 domestic trips annually.


Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (****applicant notification.pdf) .

Company info

Sign Up Now - MarketingCrossing.com