Director Product Marketing Enterprise

Profile

What We’re Looking For:
The Director, Product Product Marketing, Enterprise, is responsible for supporting two key growth areas of the business, namely, Enterprise, and new Industry Partnerships. This role will be responsible for creating, and driving forward, the product strategy that best meets the needs of the Enterprise market in the Executive Education Business. This includes supporting the Enterprise Sales team on both customer facing calls by providing expertise of the portfolio and product, and how it would align with the customers Learning and development strategy. Additional responsibilities include providing relevant industry data analysis and reporting that may be used as part of the customer sales process. In addition, the role would support various aspects of the sale and solution presented. The role will also support the Partnership growth teams in identifying new potential Industry (Content) Partners, as well identifying and building out a pipeline of commercially viable programs.
Responsibilities Include, But Are Not Limited To:
Enterprise Sales Enablement
An important benefit to the Enterprise Sales efforts is to have a customer facing product specialist to call on. This specialist would have a deep knowledge of our extensive portfolio and student insights providing a valuable ally to the Enterprise Sales team in conversations where this level of detail would be needed.
Attend and present at relevant customer and prospect meetings.
Building out and updating all relevant sections of the sales pitch deck.
Contribute to customer plans around understanding the need and then building out the proposed solution that would best fit what the customer is looking for.
Further development of the product market fit for the Exec Ed Market
As the Executive Education business looks to grow revenue through Enterprise customers, one of the key considerations is to shape and better position the short course product to meet the needs of the growing demand from Enterprise customers.
Through insights generated by our own students, product trends picked up through deep competitor research, as well feedback gathered through interacting with Enterprise customers. This role will lead the ideation of new innovative products and features that would be added to the product development roadmap.
Work with the design team to translate these product enhancements into elegant consumer experiences.
Continue to develop and mature the Impact and ROI measurement strategy and offering provided to Enterprise Customers.
Support and equip Enterprise Sales and Marketing teams with relevant product and market knowledge and how our product could be best positioned with Enterprise prospects.
Industry Partnership Growth and Pipeline
This role would support the University Growth and Partnership Business Development teams in:
Identification of high potential, commercially viable partners outside of the traditional university partnership space.
Identification of high potential, commercially viable courses through industry and trends analysis - search term trends, competitor analysis, student and customer surveys and job searches.
Leverage consumer insights to understand the performance of existing courses and how these can be optimized for improvement.
Work with the relevant internal stakeholders (finance, marketing leaders, data science etc) to produce new course budgets, financial viability proposals as well as advise on pricing and forecasting.
Regular collaboration with senior management (PGMs and GMs) and other key stakeholders in support of getting buy-in for new courses and driving focus to high potential courses. 10%).
Things That Should Be In Your Background:
Masters degree preferably with quantitative research experience.
Approximately 5 years working experience in EdTech and or Learning & Development.
Strong data interpretation and analysis skills.
Excellent writing and communication and presentation skills.
Stakeholder relationship management experience.
Being comfortable with ambiguity, pressure and being able to work flexibly and independently are essential.
Other Attributes That Will Help You In This Role:
Working conditions
A Product Marketing Director is expected to work a 9-hr day (including 1-hr lunch break).
Overtime is not a requirement of the job. Flexibility would be required to occasionally accommodate UK and South African time zones.
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
In Colorado, the anticipated base salary for this role is $90,000.00 with potential bonus and equity eligibility.
Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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