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Job Details

Director Social Media Marketing

Location
Amsterdam, NOORD-HOLLAND, Netherlands, Netherlands

Posted on
Jul 04, 2021

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About Tommy Hilfiger 

Tommy Hilfiger, which was acquired by **MEMBERS ONLY**SIGN UP NOW***.. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019 

  

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS. 

Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs. 

 
Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.  

 

The Team 

The marketing department is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach. 

 

The team’s scope is global, with expertise in all markets, regions and across all channels. All aspects of the brand experience from positioning to look and feel to voice are driven by the department. Always keeping the consumer at the center of decision making allows us to make faster and more effective decisions. 

The TH Marketing & Communications department has 3 key objectives: 

Increase profitable sales and improve brand health 

Ensure the brand purpose and positioning is thread through all aspects of the brand 

Make the brand a first mover in pop culture 

 

The Position 

This role is end-responsible for all consumer-facing messaging and interactions across the brand’s global social media channels. It’s about building and nurturing connections with consumers around key brand campaigns, events, collections and activations, making use of latest trends and developments in the world of social media. 

 

The role is also responsible for integrating social media into existing touchpoints or processes in a way that is most intuitive and beneficial for the consumer, ultimately driving business results. 

Entrepreneurial spirit and a drive for constant innovation are a must in order to continuously position the brand as an innovative player in the industry.  

 

This role oversees a team of 4 to 5 direct reports and working closely with a pool of contractors and agencies. 

 

Key Responsibilities: 

Strategy  

  • Work together with the VP Consumer Journey, Brand/Marketing Strategy, Creative and Campaign Development teams to develop and embed social media strategies that will drive the Tommy business and brand. Deliver data, insights and analytics to help guide strategy development  

  • Develop effective relationships with the global communications, PR & Influencer and media teams, acting as a counterpart in their strategy development.  

  • Demonstrate an omni-channel mindset, working to deliver a consistent experience across channels 

 

Innovation & Improvement 

  • Constantly strive for innovation in the social space. Keep abreast of competitive activity within the digital space and suggest learnings for Tommy Hilfiger 

  • Maximize own data as well as paid media and Tommy.com data to consistently track and improve performance 

  • Gather digital learnings and feed these learnings back in order to improve the marketing & communications management process and support the development of digital and social analytics and dashboards 

 

Campaign Execution 

  • Responsible for the efficiency, effectiveness and evaluation of Global Digital Marketing Campaigns on Social Media. 

  • Responsible for budget management around Social Media activities 

  • Oversee social media content creation and execution of campaigns, ensuring brand’s visual identity and positioning  

 

Leadership: 

  • Proactively drive the development of the skills and capabilities of the social media team, improving the overall functioning of the team 

  • Oversees direct reports working on content creation & publishing, monitoring & reporting and regional management. 

  • Drive awareness within team of the overall objectives of the marketing & communications department – driving the brand, consumer engagement & traffic both online and offline. Apply these objectives in the strategies developed and implemented. 

  • Act as an internal ambassador for social media innovations, driving awareness and education within the wider marketing teams 

 

The Ideal Candidate: 

  • 8-10 years of working experience in digital or social media or in relevant functions 

  • Ideally experience in the fashion or luxury industry and with fashion shows 

  • Leadership experience in managing teams 

  • Feels comfortable operating in a matrix organization 

  • Strong senior stakeholder management skills 

  • Strong presentation skills at board room level 

  • Collaborative; able to liaise closely across different levels of the organization 

  • Strong aesthetic eye and taste level; passion for detail 

  • Excellent project management and organization skills 

  • Strategic and pragmatic 

  • Strong communication skills 

  • Pro-active & responsive with a service oriented mindset 

  • Results driven through a data driven approach 

  • Team player and natural at building informal network 

  • Flexible. No “nine to five” mentality  

  • Fluent (ideally near native) in English, both written and spoken form 

 

What You Can Expect from Us:  

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University  

  • An international environment which respects diversity, equality, and individuality  

  • A monthly Covid home- office budget 

  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule  

  • A beautiful state-of-the-art Campus awaiting you upon our return to the office 

  
Please include a cover letter with your application. We would love to know why this is THE role for you! 
  

COVID-19 and Working at PVH 

As we continue to navigate the impact of COVID-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This means all of our teams, including HR, work a bit differently*. Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program.  Equipment will be delivered safely to your front doors. 
 
We will continue to work this way until September 2021, and are looking to shape a more hybrid work-from-home / office model in the coming months.  

Should your application be successful, our Talent Acquisition Team will outline the recruitment process and Covid Work policies in your initial ****T00:00:00.000 0000,@context:****& Social Media Manager, Social Media & Marketing Peer Associate, Freelancer Social Media Strategist, Marketing & Social Media Coordinator, Online Marketing Intern - SEO Team, Social Media Marketing Intern, Marketing & Social Media Intern, Paid Marketing & Social Media Internship, Executive Marketing Support, Head of Marketing & Corporate Communications} Director, Social Media Marketing in Amsterdam, Netherlands | Marketing at PVH

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