PRODUCT MARKETING MANAGER - OMO

Profile

ABOUT OMO.MD

omo.md is a next-gen practice management startup dedicated to helping independent physicians catalyze their medical practices like never before. Motivated by the Japanese philosophy of Omotenashi—where customer service goes far beyond expectation—omo.md's mission is to provide the highest-quality, lowest-cost solutions for independent physician practices in four service dimensions: money, people, technology and well-being. It's no secret that today's independent health care professionals juggle an impressive range of time- consuming priorities. To offer relief, we deliver advanced solutions that increase revenue, reduce expenses, and improve both the patient and staff experience. We are redefining physician enablement by joining cutting-edge digitization, strategic enterprise resources, and cost-saving support networks under a unified and innovative solution that makes the highest-quality of patient care easier to uphold—all while bringing respite to the demanding work-life- balance of medical professionals.

 

ABOUT THE ROLE

We are looking for a Product Marketing Manager to bring their expertise to this groundbreaking start-up and help put the power of massive healthcare organizations into the deserving hands of independent practitioners. You fit this position if you are a versatile product marketing master who's exceptional at developing and deploying expert content strategies, analyzing campaigns for higher performance, navigating modern automation platforms for streamlined efficiency, well versed in digital strategy, and embracing everything else required to land and expand the presence of omo.md as we pioneer the progressive future of healthcare.

In this role, you will work across sales and marketing to make the brand strategy a reality by developing a go-to-market plan and managing its execution while working across teams to ensure all touchpoints are coordinated with consistent messaging and timelines. You will also work across the organization to proactively connect the dots across teams to ensure clarity and alignment. You will drive our evolving marketing strategy, working with internal and external partners. 

RESPONSIBILITIES

*Design, create, and execute a comprehensive digitally forward marketing strategy *Strategize, design, build, deploy, and manage the end-to-end digital marketing journeys for all new product developments, service offerings, and discount opportunities *Manage work across all marketing-related resources, in-house personnel, marketing agencies, consultants, etc. *Develop a deep understanding of customer needs and work with solution consultants and R&D teams to generate product requirements and business cases that lead to products with strong value propositions and pricing strategies *Supervise the deployment of all content, including website copy, blog posts, mailers, sales collateral, white papers, product brochures and member case studies *Create a series of customer-centric journey maps that can be used cross-departmentally to enhance the member experience *Develop, deploy, analyze, and optimize digital ad campaigns *Partner with an external agency to build brand/portfolio messaging, integrated communications plans, key assets, and regional toolkits. *Build and deploy all approved digital marketing strategies on HubSpot and/or other marketing platforms *Implement software that analyzes marketing trends and enhances our digital channels at every end *Employ comprehensive SEO strategies that keep the omo brand relevant and ranking among top online search results *Follow emerging service developments, trade tools, and healthcare offerings to inform clients and attract new prospects *Support business analysis and reporting, results tracking, lessons learned, and continuous improvement assessments *Develop proactive and reactive competitive responses and action plans through to asset delivery *Lead market research and voice-of-customer activities to ensure omo has a good understanding of our customers' needs and that we translate them into the right products with strong value propositions.
 

SKILLS & QUALIFICATIONS

*Bachelor's degree in marketing, digital marketing, business administration, healthcare, or equivalent experience *Seasoned professional, comfortable being the swiss-army-knife of all thing's product marketing *Brilliant content creator that inspires audiences to action *Strong presentation and communication skills are required *Identifier and embracer of key opportunities for digitization and marketing automation *Highly proficient with existing marketing tools and SaaS platforms such as HubSpot (or other CRM), Intercom, Notion, Slack, G Suite, Confluence, Salesforce, and Zendesk *Prior experience managing agencies is preferred. *Proficient with Microsoft Excel, PowerPoint, and Word tools as well as Google Sheets, Docs, and Slides tools *Expert Ecommerce strategist with a deep understanding of Search-Engine Optimization *Expertise in healthcare market trends and leading industry practices *Confident in a fast-paced, rapidly growing, start-up environment *Extensive experience with group purchasing organization models and knowledge of pharmaceutical manufacturing is a plus *Ability to travel domestically up to 10% of the time is required
 

This is a Full-Time opportunity, that will work onsite in our Business Office located in Costa Mesa, CA.

Company info

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