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Job Details

Senior Manager Shopper Insights

Location
Chicago, IL, United States

Posted on
Oct 06, 2021

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Job Information
Tyson Foods
Senior Manager Shopper Insights
in
Chicago
Illinois
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.
Los solicitantes seleccionados para este puesto deben estar completamente vacunados contra el COVID-19 como condición de empleo. La verificación de la vacuna se requerirá para el 1 de octubre de 2021 para los compañeros de equipo con base en la sede (corporativa) de la empresa y para el 1 de noviembre de 2021 para los compañeros de equipo en las plantas y almacenes.
Job Details:
SUMMARY: This position will be responsible for the development of shopper insights that deliver a competitive advantage by a deep understanding of shoppers categories and retailers. He she will work collaboratively with category leadership shopper marketing and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer s categories and Tyson products. He she will also work with Tyson s business units to ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results. Responsibilities: Plan execute and synthesize research for the development of Tyson s Leadership Platforms. Consult with cross-functional teams on the development of business-building strategies and tactics informed by shopper insights. Develop maintain and apply expertise in shopper dynamics. Prioritize shopper and category opportunities and develop deep insights based on the Path-to-Purchase. Create linkage between shopper insights that benefit the category and shopper insights that forward the interest of Tyson s brands. Maximize value from existing supplier partners in order to deliver superior shopper insights. Ensure that conclusions and recommendations for all research conducted are clearly communicated bringing conclusions of research studies directly to bear on the Customer business issues and opportunities. Guide the interpretation use and implications of shopper consumer marketplace and environmental information to improve business decisions and customer knowledge base for future strategic planning. Identify new supplier partners and research approaches that can help Tyson develop best practices in shopper insights
REQUIREMENTS:
Education: Bachelor s Degree in Marketing Marketing Research or related field strongly preferred or equivalent combination of education and experience; Master s Degree preferred
Experience: 6 plus years of relevant experience preferably with a consumer-packaged-goods company retailer or combination of research supplier and client-side experience with demonstrated success. Field experience a plus. Food industry experience strongly preferred. Frozen refrigerated or fresh experience a plus. Solid understanding of retailer relationships and category management principles. Excellent knowledge of market research fundamentals including primary secondary consumer shopper research and syndicated research. Demonstrated success in leveraging consumer and shopper insights to drive business results. A highly motivated leader with the ability to devise an effective solution in unstructured situations.
Communication Skills: Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences. Excellent planning and project management skills. Excellent written and verbal communication skills. Strong ability to leverage creative thinking and presentation skills.
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (****applicant notification.pdf) .
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.
The vaccines against COVID-19 are free for new hires and are accompanied by a cash incentive for eligible non-corporate based hires. Readily available at select sites.
Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.
At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!
We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.
We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.
To learn more about our culture, please read Our Purpose (****.
**MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please **** for further assistance.

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