CRTO Brand Manager - Heavy Diesel Light Duty and New Business

Profile

115509BR

Job Title:

CRTO Brand Manager - Heavy Diesel, Light Duty and New Business

No. of Positions:

1

Job Description:


Fully support to CRTO new product line business by developing brand strategy and product marketing program and execution for both global and local initiatives.
To manage the development & implementation of a clear strategy and vision for providing value added product to customer and distributor via sales team. Covered HD/LD& others.
To develop and implement a robust China CRTO new product line marketing plans in alignment with global strategic direction (carry out indirect customer, competitor and market analysis as key input) for the responsible sectors.
Provide local product/marketing support to sales team in order to set, monitor and achieve agreed sector specific targets in line with the China CRTO T&R.
Form the link with sales team in implementing promotion activities, providing appropriate tools, RTM and portfolio support to track implementation of key initiatives against KPIs.
Also manage SP&A budgets and conduct ROI reviews and agree implementation activities.
Work together with other marketing team members like indirect channel specialist, CRTO portfolio manager, Brand & Communication specialists and Pricing manager to deliver best CVPs to the General Owner Drivers’ customers& consumer to achieve the financial targets.


Auto req ID:

115509BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

China

Employment Type:

Full Time

Company Description:

Shell's story in China dates back more than 100 years. At Shell China we will make sure that your ideas will travel. All of Shell’s core businesses are now represented in China. We need world-class candidates to continue our drive to innovate and answer the world’s energy needs in socially and environmentally responsible ways.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:

Shanghai - The Hub

Requirements:


Minimum 3 years Marketing/Sales experience in commercial environment.
Track record in implementation of marketing initiatives
Must be highly self-motivated and able effectively to manage self and many competing priorities
Lubricants knowledge and experience especially in driveline and GOD channel sectors.
Analytical and problem-solving capability. Good interpersonal skills - ability to manage and make best use of relationships at multi-levers stakeholders. Good in data analysis.


City, State (if applicable):

Shanghai

Company info

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