Staples Promotional Products Creative Marketing Lead

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Staples Promotional Products Creative Marketing Lead

Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products and services driving Culture & Engagement. Our branded merchandise and rewards & recognition solutions help companies of any size to build their organizational culture and increase employee engagement. We can help enable organizations at every stage of the employee journey; this role will be tasked with ensuring we effectively market this expertise, and our Culture & Engagement solution set.

What you’ll be doing:

We are seeking a highly motivated and skilled individual to lead the development and execution of our go-to-market strategy for a specific line of business (Culture & Engagement) within our overall brand portfolio. This strategy should align with our overall organizational brand positioning. In this role you will work closely with sales, business development and support teams to create compelling marketing campaigns and digital assets, produce materials to aid in acquisition & retention efforts, lead the creative direction and development across multiple types of media, design effective sales collateral that will optimize profitable growth, and provide strong project management. Additionally, you will be responsible for ensuring that all marketing materials and campaigns are visually compelling and aligned with the brand's overall aesthetic.

What you bring to the table:

· Strategic Thinking: Possesses the skill to develop comprehensive marketing strategies that align with business goals and effectively communicate the brand's message.

· Project Management: Exhibits exceptional project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources efficiently.

· Leadership: Has strong leadership qualities to guide and inspire cross-functional teams, ensuring collaboration, efficiency, and quality in project execution.

· Communication: Possesses excellent verbal and written communication skills to effectively convey ideas, concepts, and strategies to team members, clients, and stakeholders.

· Customer Focus: Places a strong emphasis on understanding and meeting customer needs, ensuring that marketing campaigns resonate with the target audience.

· Collaboration: Excels in fostering a collaborative work environment, actively seeking input and feedback from team members and stakeholders to enhance project outcomes.

· Self-Development: Possesses a growth mindset and actively seeks opportunities for self-improvement and professional development, staying up to date with industry trends and best practices.

· Innovation: Encourages and champions innovative thinking within the team, constantly seeking new approaches, technologies, and strategies to drive creativity and improve marketing outcomes.

· Analytical Skills: Possesses strong analytical abilities to evaluate marketing data and metrics, derive actionable insights, and make data-driven decisions.

· Problem-Solving: Exhibits excellent problem-solving skills, effectively identifying and addressing challenges and obstacles that may arise during projects.

· Attention to Detail: Pays meticulous attention to detail, ensuring the accuracy and quality of creative assets, marketing materials, and project deliverables.

· Brand Management: Understands the importance of brand consistency and possesses the ability to maintain and enhance the brand identity across various marketing channels.

Qualifications :

What’s needed- Basic Qualifications:

· Bachelor's degree in marketing, advertising, or a related field (preferred)

· 5 years of experience in sales and/or marketing strategy, with a focus on go-to-market strategy and sales enablement.

· Strong understanding of digital marketing channels and tactics

· Experience working with sales and support teams to drive revenue growth.

We Offer:

At Staples, you’ll find the asset we value most is you. It’s why we offer a number of benefits to support our associates’ well–being both on and off the job. Here, benefits are designed to meet the diverse needs of our associates and their families for good health, work–life balance, retirement prep and overall peace–of–mind. For more information Check out our perks and benefits !

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Company info

Staples, Inc
Website : http://www.staples.com