Sr. Manager Email amp Demand Generation

Profile

Sr. Manager, Email & Demand Generation

at Pure Storage

Mountain View, CA

BE PART OF BUILDING THE FUTURE.

Since our founding in 2009, Pure Storage has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition.

Our mission? Give technologists their time back by delivering a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds.

The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one.

We’ve only scratched the surface of our ambitions

, and as we continue to gobble up market share, we’re blazing trails and setting records:

For

seven straight years, Pure has been named a leader in the Gartner Magic Quadrant

(five years in the MQ for Solid-State Arrays, and two in the newly created MQ

for Primary Storage).

Our customer-first culture and unwavering commitment to innovation have earned us a 2020 Medallia

Net Promoter Score

, certified by Owen CX,

in the top 1% of B2B companies

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

The

Sr. Manager, Email & Demand Generation

is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a growth marketing mindset and requires a strong background in email marketing, drip and nurture programs via marketing automation and ABM. You will own and oversee Pure Storage’s email marketing strategy and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer’s journey throughout the customer lifecycle.

As a key member of the Digital Demand Center, you will be conversion-driven, highly focused on driving high quality interest and accelerating pipeline for Pure’s products and solutions. You will partner and collaborate with key internal stakeholders, including Integrated Marketing, Field Marketing, Marketing Operations, Data Science, Creative and Sales to build a best-in-class email program and support campaigns that engage and nurture leads, and contribute to the pipeline.

The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

Key Responsibilities

Define and own Pure's email and nurture strategy with responsibility for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.

Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers.

In partnership with marketing operations, establish our marketing automation capabilities as a repeatable and scalable engine for outbound marketing.

Leveraging industry best practices, lead the creative development of email templates and landing pages with an internal creative team. Drive continuous improvement through a consistent testing strategy (template formats, layouts, subject lines, copy, landing pages, etc.) while iterating quickly to optimize across all email metrics including deliverability, open, click-to-open, CTRs, opt-out rates, bookings and revenue.

Manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.

In partnership with Marketing Operations, develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.

Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement / augmentation, and progressive profiling.

Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.

Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.

In partnership with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.

Closely partner with Marketing Operations to track and report on database health metrics, including growth & engagement, plus maintain compliance with global data regulations.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

8 years of demonstrated experience in demand generation or field marketing managing email marketing or nurture programs preferably in the B2B technology space.

Bachelor’s Degree

Deep knowledge of CRM marketing, marketing automation tools and campaign reporting in relation to email marketing and automated nurture programs.

Experience with experimentation (e.g. A/B tests, multivariate tests) and comfort with data analysis and/or working with analysts to measure marketing impact.

Strong communication skills with the ability to effectively translate business strategies into tactical communications plans. Experience writing customer-facing copy focused on conversion.

Interpersonal skills to help build and nurture collaborative relationships with team members and cross-functional teams.

Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.

INCLUDE IF THE JOB'S LOCATION IS COLORADO OR REMOTE (USA OR AMER):

For Colorado Applicants (as required by SB19-085):

Minimum annual base salary of [$XXX,XXX]. This position may be eligible for incentive pay and/or equity.

US Benefits Summary

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. You don't have to meet all the job requirements. If you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at

TA-Ops@purestorage.com

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our

Applicant & Candidate Personal Information Protection Notice

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

Company info

Pure Storage
Website : http://www.purestorage.com