Company name
Humana Inc.
Location
Brentwood, TN, United States
Employment Type
Full-Time
Industry
Marketing
Posted on
Aug 19, 2022
Profile
Description
The Senior Associate, Brand Management proposes, implements, and monitors brand/product marketing plans to achieve sales and profit objectives for allocated brands/products. The Senior Associate, Brand Management work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.
Responsibilities
The goal of the Brand Strategy team is to refine and elevate Humana's brand image and messaging, clearly articulating and reinforcing a consistent positioning around the core brand pillars. The messaging needs to extend the brand story to all segments and lines of business. In addition, we strive to create brand clarity and consistency in actions with greatest impact on consumer/customer experience.
To that end, the Senior Brand Strategy Professional will work with assigned consumer segments and lines of business as an expert on the brand. They will work with the business to ensure that all messaging is consistent with the Humana brand and is grounded in the things that differentiate Humana from competitors. In addition, they will determine areas of the customer experience that can be improved or pain points that can be addressed by infusing the brand strategy. They will then work to build, test and implement these improvements.
The Senior Brand Strategy Professional will:
Liaise with internal departments and external agencies to ensure full communication and success of marketing plans that support the overall brand
Contribute to creativity of product packaging, presentation, and promotional activities
Partner closely with internal and external agencies to ensure strategy translates into exceptional creative
Constantly monitor brand metrics of business lines and products to ensure they meet organization objectives and drive brand meaning
Work on naming and brand architecture projects as needed
Develop strong understanding of business and relationships with business leaders
Required Qualifications
Bachelor's Degree in Marketing, Communications or relevant field
5-7 years of relevant experience
Progressive experience in Marketing, Advertising or Customer Experience
Proven project management experience
Excellent relationship building skills
Proficient in all Microsoft programs
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
MBA in Marketing or Strategy
Prior health insurance industry experience
Financial services industry
Brand experience
Scheduled Weekly Hours
40
Company info
Humana Inc.
Website : http://www.humana.com