Senior Social Media Manager

Profile

Interactive Brokers Group is seeking an experienced Senior Social Media Manager to join our marketing team and work in a fast-paced, dynamic, and multicultural environment. As Social Media Manager ,

you will be responsible for leading, managing, and implementing our Social Media strategy for B2B, B2C and influencer audiences. You will leverage customer and market insights, to drive best-in-class channel operations and management.

The Social Media Manager will play a critical role in building and maintaining our user growth and our online presence. You will be responsible for amplifying our products and service offerings through various social media channel campaigns. You will lead your team (3-5 members) to prioritize content origination, community management, and measurement, keeping Interactive Brokers at the forefront of the industry.

This role is perfect for candidates who have B2B, B2C and influencer social media marketing experience, as well as familiarity and interest in the financial services industry and in regulations. The ideal candidate is self-driven, has attention to details, and knows the online advertising business from the inside out. The candidate will be able to work with a highly regulated environment by obtaining approvals and retaining records.

Key Responsibilities

Manage Interactive Brokers social media efforts, from content development to performance evaluation.

Drive execution of paid and organic social media strategies to ensure we generate growth with our target audiences and business goals, along with brand recognition and positive perceptions.

Manage mobile app marketing campaigns that not only drive app installs but also lower funnel mobile activities.

Guide and lead the team to create, publish, and share content, including copy, graphics, videos, and images.

Gather and evaluate social media analytics, research target audience preferences and current trends to drive best-in-class channel operations and management.

Set specific objectives for social media initiatives, track performance, and report on campaign performance on a weekly, monthly, and quarterly basis.

Envision and manage social media partnerships.

Work with marketing partners and compliance teams to ensure compliance and on-time delivery of assets.

Identify opportunities for improving and/or building on campaigns.

Qualifications, Skills & Attributes

Bachelor’s degree in journalism, communications, marketing, or a related field is desired. MBA a plus.

5 years experience in social media management, with a track record of success in paid and organic social media advertising.

Experience leading a social media team.

Experience with online monitoring and measurement platforms - Sprinklr, Social Bakers, Hootsuite or similar platforms.

Deep understanding of all social channels (LinkedIn, Twitter, Facebook, YouTube, Instagram and TikTok) and social/influencer management tools to optimize engagement.

Highly analytical mindset, with excellent research skills.

Excellent verbal and written communications, time management, and relationship-building skills.

Excellent Google Suite and Microsoft Suite skills.

Flexibility and ability to work in a fast-paced and dynamic environment.

Strong copywriting skills are highly desirable.

Knowledge of financial services marketplace a plus.

Company Benefits & Perks

Competitive salary, annual performance-based bonus and stock grant

Retirement plan 401(k) with competitive company match

Excellent health and welfare benefits including medical, dental, and vision benefits

Wellness screenings and assessments, health coaches and counseling services through Employee Assistance Program (EAP)

Paid time off and a generous parental leave policy

Daily company paid lunch and a fully stocked kitchen with healthy options for breakfast and snack

Corporate events including team outings, dinners, volunteer activities and company sports teams

Education reimbursement and learning opportunities

Modern offices with sit/stand desks and multi-monitor setups

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Company Overview

Interactive Brokers LLC, a subsidiary of Interactive Brokers Group, Inc. (Ticker: IBKR) is a direct access electronic broker serving professionals, frequent traders, institutional investors, financial advisors and introducing brokers. Our clients have access to more than 150 market centers around the world from a single integrated account. Our employees are part of a dynamic, multi-national, fast-paced, results-oriented team that has spent four decades focused on advanced technology and automation that equips our clients with a uniquely sophisticated platform to manage their investment portfolios. We provide our clients with advantageous execution prices, risk and portfolio management tools, research facilities and investment products, at low or no cost, positioning them to achieve superior returns.

Headquartered in Greenwich, CT, USA. IBKR has offices in more than 15 countries across the world.

IBKR is a member of NYSE, FINRA, and SIPC. Interactive Brokers Group brokerage affiliates are regulated by securities and commodities agencies around the world.

Click the link to view a short video with a few words from current Interactive Brokers employees: https://www.interactivebrokers.com/en/index.php?f=31899

Company info

Interactive Brokers Group, Inc.
Website : https://www.interactivebrokers.com