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Job Details

Director Marketing and Integration

Company name
Realogy Holdings Corp

Location
Madison, NJ, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Executive, Advertising, Pr

Posted on
Feb 02, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director Marketing and Integration,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/links/privacy-statement,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/assets/docs/ccpa-realogy-applicant-notice.pdf,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:8bd287b2-b5a5-4419-b4d5-1981ce314585,TotalCount:383,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:885636,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2021-02-01T14:22:26.400\,\description\:\\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eThe Studio is the nation’s biggest, boldest, and best real estate marketing agency supporting the #1 residential real estate brokerage, Coldwell Banker Realty, and we are looking for the Super Glue for our team!\u003c/span\u003e\u003cbr\u003e\u003cspan style=\\\line-height:107%\\\\u003eWe are seeking a \u003cb\u003eDirector, Marketing Planning \u0026amp; Integration\u003c/b\u003e for The Strategy Studio, the field-facing arm of the biggest in-house marketing agency in real estate. The ideal candidate will be responsible for coordinating the planning, development, implementation and measurement of all Coldwell Banker Realty marketing strategies. The ideal candidate must have or quickly develop a deep understanding of our customer base and segments (agent/broker/consumer) to create compelling yet simple product positioning statements for effective B2C and B2B communications. \u0026nbsp;This passionate and collaborative “get ‘er done” serves as the point person/quarterback/critical intersection between The Product Studio, The Creative Studio, field marketing, learning, sales and other business units to ensure alignment and focus on the specific initiative.\u0026nbsp;\u003c/span\u003e\u003cbr\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cb\u003eEssential Duties \u0026amp; Responsibilities (includes, but not limited to): \u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eTake a complex product, with many features to satisfy a variety of real estate agent segments and create \u003cu\u003ethe story\u003c/u\u003e to drive its success in the marketplace. And sell it. And then multiply by at least 12 products. Think of yourself as the all-knowing product guru – a bold, fearless, no non-sense evangelist.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eOwn the overall Coldwell Banker Realty marketing value proposition that helps drive our aggressive agent retention and recruitment goals. They are big.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eEffectively manage, organize and communicate the marketing initiatives of the largest real estate brokerage in the world that allows our 650 companies and 90K agents to understand the what, when and why of our plan.\u0026nbsp; Oh, and everyone else in the organization, too. You are the bridge in a large company. You tie everything into a nice bow.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eDirect customer research and competitive analysis to identify market opportunities and translate results into actionable insights for the business team. Can you connect great design work to a business outcome?\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eCollaborate, Collaborate, Collaborate. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:11px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eSupervise a project manager and a data specialist to help us connect all the dots and deliver results.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cb\u003eKnowledge/Skills/Abilities: \u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eBachelor’s degree in Marketing, Advertising, Communications or related field. \u0026nbsp;We’ll take a master’s degree too!\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eOutside advertising or marketing agency account management experience ideal\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eReal estate, franchising or financial services experience a plus\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eMinimum of 10 years successful marketing communication experience or previous experience shows the use of skills necessary to execute this position successfully \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eExperience with digital and print marketing, content marketing and social media marketing\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eProven ability to drive various teams even when they don’t report to you...or herding cats.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eKnowledge of the financial components of product and marketing management, including product profit contributions (cost, pricing, mix), P\u0026amp;L statements, budgets and other financial metrics \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eStrong leadership skills and ability to thrive in results-oriented environment \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eAn affinity for current digital technologies is essential \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eStrong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eAbility to define problems, gather data, establish facts and draw valid conclusions \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eExcellent and persuasive oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting and/or negotiating with all levels of internal and external customers \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eStrong organizational skills - attention to detail and Self-Motivator - willing to take the initiative\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:11px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eCreative innovator with entrepreneurial spirit \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv style=\\\margin-bottom:11px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e#LI-AM1\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\,\hiringOrganization\:{
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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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