Digital Marketing Product Owner

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

January 19, 2023

Business unit:

Integrated Gas

Experience Level:

Experienced Professionals

Job Description:

Position Purpose

We are accelerating the energy transition by growing an Integrated Power business. Focusing on the Commercial, Light industry, Technology and Cities sectors, we are helping our customers decarbonize and meet their net-zero emissions targets.

Working in partnerships and coalitions with multiple stakeholders we are developing low-carbon energy offerings for the ecosystems our customers operate in through more renewable power, more marketing, and more innovation – from hydrogen to biofuels to nature-based solutions and renewable energy as a service.

The Digital Marketing Product Owner will be responsible for building and maintaining the MarTech stack as well as deliver ABM (Account-Based Marketing) campaigns across the customer journey required to grow the Shell Energy brand in the USA to be the leading global provider of energy. The role must work collaboratively across all sales and marketing channel managers in the B2B business (Direct, Indirect and Emerging Market channels) to deliver the objectives.

This role will help identify the business capabilities required for sales and marketing to achieve growth targets through the right selection of technology, people and process across all channels.

Accountabilities:

Lead strategy and prioritization of the MarTech stack roadmap including identification of business capabilities required for sales and marketing to achieve growth targets for both business and residential segments

Serve as Product Owner gathering business requirements across all impacted sales channels working closely with Sector Marketing Managers, looking for efficiencies and scale

Collaborate and work with Digital Product Team to implement, run & maintain MarTech stack priorities on roadmap including but not limited to: ABM (Account-Based Marketing), CX (Customer Experience), Customer Data Platform, Customer Portal(s), Lead Scoring/Sales Enablement, Virtual Events Platform, and Shell app integration

Focal Point for all internal B2B sales channels to manage day-to-day relationships working closely with Sector Marketing Managers in Renewables & Energy Solutions Americas Marketing team to understand business requirements and digital deliverables for each sales team

Approx. 30% of time allocated to support Community Partnerships (i.e. Houston Dynamo & Dash Football Club) in development of a digital activation plan and calendar across all digital channels (i.e. LI, FB, IG and website)

Develop an ABM (Account Based Marketing) campaign framework and support Sector Marketing Managers in the execution of these Demand Gen campaigns to achieve lead generation targets, optimizing for efficiencies and scale

Define feature roadmap and optimizations across platforms to enhance both internal employee experience and external customer experience as business evolves and requirements change

Own and apply digital marketing standards across owned and paid channels

Develop Measurement Framework to demonstrate business value and return on investment across all platforms and campaigns executed

Champion customer centricity, identifying key/emerging trends through external learnings and competitor assessments, to help inform digital strategy and pilot opportunities

Promote and reinforce a digital mindset in the organization

This individual will report to the Digital Marketing Team Lead in the Americas. The ideal candidate will need to have a strong customer mindset, digital expertise, sales / marketing background, commercial and strategic exposure, financial acumen and ability to articulate/message complex themes into digestible/meaningful narratives.

Please Note: This role needs to work effectively in a hybrid work environment balancing time remote versus time in an office with key stakeholders.

Requirements

What we need from you

You must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Minimum 10 years’ experience of combined B2B/B2C Marketing (emphasis on marketing specifically digital marketing roles, and/or marketing experience in the Power business)

Bachelor’s degree in marketing, business, MIS or other relevant field of study required

The selected candidate will display a strong curiosity for developments in the external world (i.e.energy transition, technology innovations and digital, competitive landscape and will show an ability to translate insights into strategic action)

Prior MarTech experience preferred with emphasis on CRM, Marketing Automation Platform, and/or ABM platform.

Assignment length is 4 years

Occasional travel will be required in this role <25% of the time.

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women from under-represented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in among other exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of oil products, chemicals, electric power, renewables and energy solutions.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, while managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential.

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com