Customer amp Brand Strategy Specialist

Profile

Req ID: 282383 

 

BASIC PURPOSE: The purpose of this position is to support Love's customer and brand strategy efforts, including acting as the primary copy writer for Love's customer communication, developing a clear & unique brand voice that is appropriate to the customer and channel, and maintaining brand integrity across our private label portfolio.

 

MAJOR RESPONSIBILITIES:

*Develop & disseminate customer-segment specific communication styles & copy writing standards, in collaboration with internal customer specialists, for Love's digital customer communication *Partner with Category Management and Marketing Operations teams to support the expansion of Love's private label portfolio; develop Private Label strategy for brand naming, imagery, and category selection *Write copy for communication elements that align with that specific segment. Campaign types include, but are not limited to, loyalty, sales, customer acquisition, customer retention, and engagement campaigns for professional & casual drivers. *Partner with Loyalty Marketing and Salesforce Marketing Cloud teams to support the design and execution of email, SMS text, mobile app push, and other digital customer communications *Monitor brand health for Love's private label products and provide insights to Category Management & Marketing teams *Collaborate with Marketing & Operations team to ensure brand consistency for Love's RV Hookups and RV Stop *Work with SFMC Product Specialist & Design teams to align graphics with campaign copy *Participate in campaign design, planning, development, execution, and analysis. *Assist in developing and executing proprietary customer and market research including surveys and other research initiatives. *Assist in writing any necessary training materials in conjunction with the training department as needed. *Perform other duties as needed to support the marketing department and the company.

EDUCATION AND EXPERIENCE:

*Education:

*Bachelor's degree in Marketing, Business Administration, advertising, public relations or equivalent.

*Experience:

*Minimum of 1 year experience in brand management, copywriting, marketing coordination, customer-facing communications, desired

SKILLS AND PHYSICAL DEMANDS:

*Skills:

*Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint) *Strong verbal and oral communication skills, excellent writing skills, familiarity with standard writing style books (AP), familiarity with using brand style guides, attention to detail, ability to multi-task, strong organizational skills, and flexibility. *Keen focus towards customer experience & brand management, must have confidence to push back when you disagree on an insight or direction of a project in a respectful and constructive way. *Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects. *Integrity to present the truth in an appropriate & helpful manner, ability to successfully work cross-functionally *Drive for results with a can-do attitude; pushes self and others to achieve bottom line results.

*Typical Physical Demands:

*Requires prolonged sitting, some bending and stooping. *Occasional lifting up to 25 pounds. *Manual dexterity sufficient to operate a computer keyboard and calculator. *Requires normal range of hearing and vision.

Job Function(s): Corporate 

 

Love's Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we've provided customers with highway hospitality and Clean Places, Friendly Faces. We're passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love's Family of Companies includes:

*Gemini Motor Transport, one of the industry's safest trucking fleets *Speedco, the light mechanical and trucking service specialists *Musket, a rapidly growing, Houston-based commodities supplier and trader *Trillium, a Houston-based alternative fuels expert

 

Company info

Loves Travel Stops and Country Stores
Website : http://www.loves.com