SEO Technical Lead Remote

Profile

GENERAL SUMMARY

The SEO Technical Lead will be responsible for developing and implementing projects from our technical SEO roadmap that improve the SEO health and performance for DSW.com. This role will own conducting audits to identify opportunities, defining requirements for implementation and working with Product Management and Engineering teams to execute them successfully. Collaborating closely with key stakeholders, the Technical SEO Lead will play a key role in evaluating SEO's impact from proposed website changes and providing best practices to minimize risk and maximize benefit for SEO.

REPORTS TO: SEO Manager

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

*Develops and manages the execution of our technical SEO roadmap for DSW.com with key stakeholders in Product Management, Engineering and Digital

*Conducts SEO audits regularly to identify opportunities to improve crawling, indexation, single page application rendering, core web vitals, cannibalization, internal linking, pagination and more

*Monitors our website's SEO health and stability on a regular basis using tools like Screaming Frog, Deep Crawl, and Google Search Console

*Stays informed of website changes and works closely with key stakeholders on every stage of the project to minimize risk and maximize benefit for SEO

*Defines the project requirements to ensure SEO projects are implemented successfully

*Assists in QA before and after projects are implemented to ensure SEO best practices and requirements are met

*Monitors and implements fixes to address on-going changes with core web vitals, site errors, broken links, and URL turnover

*Champions best practices across the organization that are aligned with SEO white hat standards

*Monitors industry trends, algorithm updates and other external changes to stay innovative and agile in an ever-changing environment

*Shares key insights on our site's SEO health and performance to leadership and key stakeholders regularly

REQUIRED SKILLS:

*Basic understanding of HTML, JavaScript, and CSS

*Experience with SEO tools such as Google Search Console, Bing Webmaster Tools, Lighthouse, SEMRush, Ahrefs, Screaming Frog, Deep Crawl, STAT, Botify and more

*Ability to leverage advanced excel functions, Python or APIs to identify opportunities

*Comfortable with large and complex data sets to conduct SEO audits

*Strong analytical and problem-solving skills to turn insights into opportunities

*Self-starter with strong communication, attention to detail and collaboration skills to work effectively with key stakeholders

EXPERIENCE:

*3-5 years of SEO experience with a demonstrated track record of driving growth from technical SEO enhancements and fixes

*Experience with large enterprise-level websites made up of thousands or millions of URLs

EDUCATION:

*Bachelor's degree in related field of study

Company info

DSW, Inc.
Website : http://www.dsw.com