Health Insights Marketing Leader

Profile

Aon is looking for an Insight Marketing LeaderAs part of an industry-leading team, you will help improve results for our clients by delivering innovative and effective solutions supporting Employee Health and Benefits. This individual-contributor position will manage programs, collaborators, and interfaces. It will report directly to the Chief Marketing Officer (CMO) for Health Solutions.Your impact as an Insight Marketing LeaderAon’s Insight Marketing team drives global thought leadership, content and solution capability by buyer type, and aligns to areas of client need, to expand the firm’s addressable market and increase understanding of its capabilities and expertise.Insight Marketing operates across all of Aon’s solution lines – Commercial Risk, Health, Human Capital Solutions, Reinsurance and Wealth – and creates specific insight marketing programs that tell the story of the challenges and opportunities facing buyers and prospects, the Aon United solutions in response and the ultimate benefits to clients to protect and grow their organizations. Insight Marketing works in close collaboration with Growth Marketing to deliver robust thought leadership, content and solutions, while aligning with regional growth priorities.The Insight Marketing Leader will be a crucial member of the Marketing & Communications team who will directly collaborate with senior business leaders on key priorities, hot topics, solution capabilities and innovations, to create assets and marketing programs that position the firm for success.Working closely with colleagues across the marketing function including Growth Marketing, Campaign Planning & Analytics, Communications & Content, Events & Partnerships, Brand Strategy, Digital Marketing and Marketing Operations will enable the firm to deliver aligned and consistent Aon United marketing programs that drive overall market position and client experience.Job Responsibilities:Work with the Health Solutions Chief Marketing Officer and senior solution line leaders on agreed key priorities and areas of client need to drive thought leadership, content and solution capabilities for core products and solutions Collaborate closely with business leaders to understand priorities based on client need and to develop messaging based on unique personasDrive the product, content and capabilities marketing of priorities and new innovations, based on buyer type and the four areas of client needs by delivering: thought leadership, content, surveys, web content, colleague guides, webinars, articles, videos etcCollaborate across Solution Line CMOs to optimize Aon United Insight across buyer typesCollaborate with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth prioritiesWork in conjunction with the marketing Centers of Excellence to deliver multi-channel marketing plansWork with Global Campaign Leaders and Enterprise Client CMO to ensure alignment to specific target segments for campaigns and programsWork with the CMO and Global Campaign Leaders to articulate specific priorities across solutions, segments, industries, regions and countries so these solutions can be mapped to buyers’ needs. Furthermore, develop messaging and solution points of differentiation for key buyer typesTrack effectiveness of programsExperience & Competencies:A graduate with a minimum of 6-10 years of professional B2B and marketing communications experience preferredDemonstrated success influencing C-level executives and cross-functional leaders in a complex, matrixed environmentDemonstrated skills in messaging and positioning offeringsStrong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiencyWe offer youA driven total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.How we support our colleagues:In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working!Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace. #LI-AB1      2520199,qualifications:UNAVAILABLE,responsibilities:Aon is looking for an Insight Marketing LeaderAs part of an industry-leading team, you will help improve results for our clients by delivering innovative and effective solutions supporting Employee Health and Benefits. This individual-contributor position will manage programs, collaborators, and interfaces. It will report directly to the Chief Marketing Officer (CMO) for Health Solutions.Your impact as an Insight Marketing LeaderAon’s Insight Marketing team drives global thought leadership, content and solution capability by buyer type, and aligns to areas of client need, to expand the firm’s addressable market and increase understanding of its capabilities and expertise.Insight Marketing operates across all of Aon’s solution lines – Commercial Risk, Health, Human Capital Solutions, Reinsurance and Wealth – and creates specific insight marketing programs that tell the story of the challenges and opportunities facing buyers and prospects, the Aon United solutions in response and the ultimate benefits to clients to protect and grow their organizations. Insight Marketing works in close collaboration with Growth Marketing to deliver robust thought leadership, content and solutions, while aligning with regional growth priorities.The Insight Marketing Leader will be a crucial member of the Marketing & Communications team who will directly collaborate with senior business leaders on key priorities, hot topics, solution capabilities and innovations, to create assets and marketing programs that position the firm for success.Working closely with colleagues across the marketing function including Growth Marketing, Campaign Planning & Analytics, Communications & Content, Events & Partnerships, Brand Strategy, Digital Marketing and Marketing Operations will enable the firm to deliver aligned and consistent Aon United marketing programs that drive overall market position and client experience.Job Responsibilities:Work with the Health Solutions Chief Marketing Officer and senior solution line leaders on agreed key priorities and areas of client need to drive thought leadership, content and solution capabilities for core products and solutions Collaborate closely with business leaders to understand priorities based on client need and to develop messaging based on unique personasDrive the product, content and capabilities marketing of priorities and new innovations, based on buyer type and the four areas of client needs by delivering: thought leadership, content, surveys, web content, colleague guides, webinars, articles, videos etcCollaborate across Solution Line CMOs to optimize Aon United Insight across buyer typesCollaborate with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth prioritiesWork in conjunction with the marketing Centers of Excellence to deliver multi-channel marketing plansWork with Global Campaign Leaders and Enterprise Client CMO to ensure alignment to specific target segments for campaigns and programsWork with the CMO and Global Campaign Leaders to articulate specific priorities across solutions, segments, industries, regions and countries so these solutions can be mapped to buyers’ needs. Furthermore, develop messaging and solution points of differentiation for key buyer typesTrack effectiveness of programsExperience & Competencies:A graduate with a minimum of 6-10 years of professional B2B and marketing communications experience preferredDemonstrated success influencing C-level executives and cross-functional leaders in a complex, matrixed environmentDemonstrated skills in messaging and positioning offeringsStrong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiencyWe offer youA driven total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.How we support our colleagues:In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working!Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace. #LI-AB1     ,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2022-12-01T14:07:00 0000,employmentType:FULL_TIME,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2023-12-01T14:08:08.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Aon Corporation,sameAs:https://jobs.aon.com,logo:https://assets.jibecdn.com/prod/aon/0.0.48/assets/brands/https://aon.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=1134557&hashed=154379},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:Chicago,addressRegion:Illinois,streetAddress:200 E Randolph,postalCode:60601,addressCountry:United States}}}

Company info

Aon PLC.
Website : http://www.aon.com