Engagement Marketing Professional

Profile

Description

The Professional 2, Field/Sales Marketing plans and executes marketing campaigns to generate new prospects and improve client retention based on localized specifications. The Professional 2, Field/Sales Marketing work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

Responsibilities

The Professional 2, Field/Sales Marketing plans and organizes local marketing and sales programs. Acts as the point persons for outside, inside and partner sales teams. Gathers and reports customer intelligence to sales teams. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Position Overview

The Engagement Marketing Professional is responsible for cross-functional collaboration between sales and compliance partners, and other key stakeholders to execute the National agency/external partner review process. Additionally, the role will be responsible for working closely with the agent engagement team to develop and manage a broad range of marketing campaigns including, but not limited to, tracking progress, timelines, roadmaps development and overall project management. The position requires the ability to manage multiple projects from consultation on strategy, concept development, and project management that align with the enterprise marketing objectives and MarketPoint sales priorities.

Responsibilities

Develop and manage an internal facing engagement calendar to inform SMSEs, Broker Relationship Managers, and National Sales directors to increase marketing consistency, engagement, and localized presence

Manage and monitor engagement calendar to ensure proper execution of campaign timelines and appropriate integration

Design, communicate, and implement operational plans for completing agent engagement initiatives

Leads key cross-functional team meetings and prepares updates on project status

Own the National agency/external partner review and IMO legal and review process

Co-collaborate and coordination of agent NPS and favorability tracker

Develop agent educational content marketing campaigns and distribution, across sales channels to engage agents and continue growing and retaining agent base

Understand and co-develop measurement models and dashboards and drive fulfillment of KPIs and other metrics that track progress towards Humana being an industry leader in agent experience

Strategic support and tactical execution for agent engagement priorities

Co-create agent feedback loop and focus groups across all sales channels to keep pulse on the needs of the agent community

Key Qualifications

Bachelor's Degree in Business Administration, Marketing or other business-related degrees

1-5 years of B2B or D2C marketing experience

Results driven with strong analytical and communications skills, well-organized, and proven ability to manage multiple projects and prioritize

Effectively lead and oversee campaign calendars, tactical timelines work cross functionally with various parts of the marketing organization and throughout the entire enterprise

1 year experience managing National agency, Broker/ external partner review and legal process

Strategic and creative thinker with proven experience of working with business partners and agency partners cross-functionally

Experience developing and managing strong relationships with business partners and agency partners

Excellent project management skills

Strong attention to detail and excellent time management skills

Proficiency in MS office, and webinar and content technology and other best-in-class marketing and project management platforms (On24, Webex, Zoom, ClickMeeting, GoToWebinar, SmartSheet, etc.)

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com