Digital Marketing Content Analyst

Profile

Job Information

Tyson Foods

Digital Marketing Content Analyst

in

Springdale

Arkansas

At Tyson Foods, the safety of our team members is our top priority. For that reason, successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required to enter Tyson facilities.

En Tyson Foods, la seguridad de los miembros de nuestro equipo es nuestra principal prioridad. Por esa razón, los solicitantes seleccionados para este puesto deben estar completamente vacunados contra COVID-19 como condición de empleo. Se requerirá la verificación de la vacuna para ingresar a las instalaciones de Tyson.

Job Details:

What does a Digital Marketing Analyst do?

You are responsible for analyzing statistics and looking for ways that Tyson Foodservice can improve its online marketing efforts. These efforts include things like social media ads, website banner ads, and online branding. You are responsible for tracking key metrics and KPI’s related to acquisition through paid media, earned media, owned media and outcomes. You will track prospect and customer behavior related to traffic, bounce rates, time on site and number of pages visited and make recommendations to improve performance based upon known best practices.

Responsibilities

Conduct & support recurring reporting to track, monitor & analyze KPIs across ecommerce (direct to consumer) and digital marketing channels (email, affiliate, SEO, Paid Media, Social)

Empower the team with accessible data and an analytical framework that drives action

Act as the owner and trainer for all analytics tools, including Adobe Analytics and Google Analytics

Support the development and implementation of data capture by understanding the business objectives, the technical implications and the associated KPIs

Partner with team to build segmentation and testing strategies & execution; establish analysis framework, collaborate on prioritization, testing iterations, segmentation activation

Partner with the Business Intelligence (BI) team solve complex problems and maintain data integrity across systems

Lead monthly and quarterly business analysis; work with team to build comprehensive analysis and deliver understanding of actions, campaigns & factors that drove results

Work closely with Marketing Automation & Website leads to share data-driven analysis around content performance to support content marketing strategy and SEO efforts

Assist digital marketing channel owners to assess partners’ performance as it relates to core business KPIs

Provide support for ad-hoc data & research requests, as needed

Requirements

BA/BS degree in Marketing or relevant field

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing

Excellent multitasking skills

Great leadership skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal, presentation and communication skills

3 years of experience with track record of increasing responsibility

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (https://www.tysonfoods.com/sites/default/files/2020-07/CCPA applicant notification.pdf) .

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/