Social Media Coordinator True amp Co. - CALVIN KLEIN

Profile

POSITION SUMMARY: 

The Coordinator, Social Media position within the (TUG) Brand & Creative team, will play an integral role in the day to day execution of advocacy/influencer and organic social media coordination for the True and Co. brand across all social media platforms.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Strategy & Execution:

• Assist Sr. Director  in the development and execution of all advocacy/influencer and organic social media initiatives to support brand objectives and strategies.
• Assist the development and ongoing management of content calendar for social media channels.
• Brand advocate/ Influencer relationship management: responsible for the identification and recruitment of advocates/influencers; key contact responsible for communication and facilitation of all assigned program initiatives.
• Manage all product samples for in-house and external distribution: PR, Influencers, brand partners, etc.
• Real-time response across designated channels with the brand's communities, managing a consistent yet distinct voice across social and communication platforms – ensuring alignment with brand’s channel strategy and advocacy initiatives.
• Track, recommend, and route relevant UGC and influencer content discovered across social channels for content inclusion and programming.
• Oversee community recruitment initiatives, fielding and tracking incoming requests as well as proactively identifying potential advocates/influencers.
• Partner cross functionally with the marketing and creative teams to plan, communicate and adjust influencer/ social media tactics.

QUALIFICATIONS & EXPERIENCE:

Experience:  

1-3 years of relevant social media, community management, and influencer experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

                                       

Education:   Bachelor’s Degree Required

Skills: 

• Passionate for the dynamic, changing nature of social media and influencer marketing
• Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, regionally.
• Active participation in a wide variety of social media activities such as community development, management and content creation.
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Strong track record for writing, editing, and developing strong tone of voice for current/past brands or clients; able to take on the voice of the brand and translate creative assets to calendar accurately and efficiently
• Ability to leverage social engagement strategy and tone of voice to situationally recognize how to respond and what team to direct complaints, questions and comments
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the spirit of the True and Co. Brand aesthetic.
• High proficiency in Powerpoint, Word, Excel , Google Drive suite, Adobe Creative Suite, Wrike, Sharepoint and Smartsheets.
• Experience with social media publishing, analytic and listening tools (Sprinklr, Sprout Social, Curalate, Tribe Dymanics etc).
• Excellent written communication skills, with flawless grammar and spelling

,industry:Retail,title:Social Media Coordinator, True & Co. - CALVIN KLEIN,datePosted:2022-02-22T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,educationRequirements:[],experienceRequirements:{@type:OccupationalExperienceRequirements,monthsOfExperience:12},responsibilities:Director in the development and execution of all advocacy/influencer and organic social media initiatives to support brand objectives and strategies. Assist the development and ongoing management of content calendar for social media channels. Brand advocate/ Influencer relationship management: responsible for the identification and recruitment of advocates/influencers; key contact responsible for communication and facilitation of all assigned program initiatives. Manage all product samples for in-house and external distribution: PR, Influencers, brand partners, etc. Real-time response across designated channels with the brand's communities, managing a consistent yet distinct voice across social and communication platforms – ensuring alignment with brand’s channel strategy and advocacy initiatives. Track, recommend, and route relevant UGC and influencer content discovered across social channels for content inclusion and programming. Oversee community recruitment initiatives, fielding and tracking incoming requests as well as proactively identifying potential advocates/influencers. Partner cross functionally with the marketing and creative teams to plan, communicate and adjust influencer/ social media tactics. Active participation in a wide variety of social media activities such as community development, management and content creation. Analytical, with the ability to provide strategic recommendations based on data. ,skills:social media, sprinklr, facilitation, word, excel, analytical, tactics, social media platform, channel strategy, relationship management, tone of voice, community management, social networks, writing, listening, google drive, grammar, project management, sharepoint, social media publishing, written communication skills, publishing, communications skills, distribution, advocacy, consistent, analytic, communications, organizational, global events, proactive, powerpoint, wrike, content creation, sprout social, attention to detail, recruitment, communicate, creative, adobe creative suite, in house, pop culture, influencer marketing, communication, platforms, marketing, project management skills, editing, smartsheets, community development, programming, Online Content Coordinator, Search Engine Optimization Strategist, & Hvac Sales Representative, Senior Channel Lineup Reporter & Online Blogger, Marketing & Social Media Coordinator, Product Marketing Specialist - Campus & Events, Online Analytical & Marketing Specialist, Marketing & Social Media Intern, Digital Marketing Specialist - Integrated Marketing Communications, E-Mail Marketing & Social Media Intern, Paid Marketing & Social Media Internship, Community & Social Media Manager Layoffs} Social Media Coordinator, True & Co. - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/