Director of Product Marketing Sell-side Proposition

Profile

Director of Product Marketing, Sell-side Proposition

at InMobi

New York, USA

The InMobi Story

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day. 

After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world .

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society.

Title:  Director of Product Marketing, Sell-side Proposition

Location : 

New York (in office 2-3 days per week)

Position Summary

InMobi has been operating very closely with our app developer and publisher partners and helping them grow their business primarily through our monetization offering. Our philosophy always has been that we grow together with our partners, as one would in a community setup. And we are extending this philosophy to redefine our sell-side proposition to solve for the future of business for the mobile ecosystem – redefining monetization and going beyond monetization.

This role reports into Vice President, Product Marketing. 

The Impact You’ll Make

Develop market positioning, materials, processes, and products that differentiate InMobi products and services in the marketplace (sales enablement tools, presentations, case studies, whitepapers, videos, points of views, and thought leadership).  

Bridge Sales, BD, Marketing ,cross-platform Product Management and Product Marketing teams to drive a consistent and compelling product message to market in order to effectively promote and facilitate the sale of InMobi products.  

Coordinate closely with the sales training team to better prepare sellers for client meetings and at industry events.  

Incubate alphas and betas from launch to future scale for large customers and/or sales support teams 

Be the liaison between teams to close the gap that exists between client feedback and InMobi in order to adapt to that feedback as an organization to improve our products and market responsiveness. 

Work cross-functionally to establish KPIs for measuring product success, experimental results, and evaluate product success in market and communicate progress/status updates to key stakeholders 

Continually evaluate the timely adjustment of marketing strategies and plans to respond to changing markets and competitive conditions. 

Be the expert on our customers through cross-functional collaboration and market research. Define and determine customer needs, experience and expectations. 

Understand and refine our positioning through competitive analysis, including win/loss assessment. 

Collaborate with the marketing teams including field marketing, design and digital marketing to build comprehensive plans for content, research, demand generation, PR, brand design and product education, across all major markets.   

The Experience You'll Need

8-10 years of relevant functional experience  

Experience in product marketing, business strategy or product strategy, ideally in a SaaS environment

Exceptional communication skills, oral and written

Strong narrative making and content writing skills

Strong problem-solving and conceptual thinking skills  

Ability to work cross-functionally across time zones, and in a team and/or matrix environment  

Ability to influence key stakeholders across regions 

About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.

Incorporated in Singapore, InMobi maintains a large presence in San Mateo and Bangalore and has operations in New York, Kansas City, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

Our Purpose

InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers’ growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?

An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth

AI-Powered Audience Activation for the open content, media and marketing ecosystem

New Content and Commerce experiences for a world of connected devices

Award-winning culture, best-in-class benefits

Our compensation philosophy enables us to provide competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation based on a wide variety of factors including role, nature of experience, skills and location.

The base (fixed) pay range for this role would range from $153,558 USD to $243,133 USD (Min and Max of Base Pay range). This salary range is in applicable for our offices located in California and New York*. In addition, an InMobian may also receive variable pay in the form of annual variable bonus or quarterly variable bonus / sales incentive, as deemed per policy in addition to fixed compensation.

*Our ranges may vary basis final location / region / or fully remote roles in accordance to the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company’s best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our benefits:

Competitive salary and stocks

Quality medical, vision, dental

401(k) match

Lunch provided in office

Pet Friendly

EAP

Flexible working hours

Parent friendly health benefits and work environment

Wellness stipend

Healthy time off through a combination of PTO, sick days, and company-wide holidays

Post-covid hybrid work model (2-3 days in office) for employees close to our offices in New York, San Mateo, and Kansas City

InMobi is an equal opportunity employer

InMobi is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances.

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Company info

InMobi
Website : http://www.inmobi.com/