Director Strategic Marketing u0026 Customer Experience - Remote

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director, Strategic Marketing \u0026 Customer Experience - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:Connecticut ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Danbury,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Realogy Leads Group ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null}],GQId:3130,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:10952BR,Title:Director, Strategic Marketing \u0026 Customer Experience - Remote,JobSiteId:7080,Link:https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?partnerid=26611\u0026siteid=7080\u0026PageType=JobDetails\u0026jobid=977446,isEverGreen:false},JobDetailFieldsToDisplay:{Position1:autoreq,JobTitle:formtext4,Position3:[formtext23,formtext19,formtext25],Summary:jobdescription,Section2Fields:[formtext16,formtext1,formtext36,formtext34]},BrandingConfiguration:{\brandingSettings\: {\Responsive_AdvancedCSS\: \/* Text Alignment */#N##N#.linkContainer.backgroundColor.LinkPadding.headerLinkContainer.ng-scope,#N#.homeFooterWrapper {#N##T#text-align: center;#N#}#N##N#/* Colors */#N##N#.mainInitialContainer .widgetSidebar,#N#.footerLink.responsiveWidth.ng-scope {#N##T#border: none;#N#}#N##N#/* Dimensions */#N##N#.gateway .welcomeBanner,#N#.gateway .welcomeBanner .welcome {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] {#N##T#width: 100%;#N#}#N##N#@media screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome {#N##T##T#width: 381px;#N##T##T#max-width: 35%;#N##T##T#/*min-width: 25%;*/#N##T#}#N##N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#width: 759px;#N##T##T#max-width: 65%;#N##T#}#N##N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#width: 1200px;#N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#max-width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img,#N#.pageHeader,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#height: auto;#N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome .welcomeLiner,#N##T#.gateway .welcomeBanner .backgroundImageWrapperLink,#N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#height: 245px;#N##T#}#N##N#}#N##N#/* Padding */#N##N#@media screen and (min-width: 1260px) {#N##N##T#.mainInitialContainer .widgetSidebar {#N##T##T#padding-right: 8px;#N##T#}#N##N#}#N##N#/* Margins */#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#margin: auto;#N#}#N##N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#margin: 1em auto;#N#}#N##N#@media screen and (max-width: 1259px) {#N##N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#margin-left: 0;#N##T#}#N##N#}#N##N#/* Display Properties */#N##N##resumeBuilderBox {#N##T#display: none;#N#}#N##N#@media only screen and (max-width: 900px) {#N##N##T#.gateway .welcomeBanner,#N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: block;#N##T#}#N##N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: inline-block;#N##T#}#N##N#}#N##N#/* Object Fit Properties */#N##N#.gateway .welcomeBanner .backgroundImageWrapperLink img {#N##T#object-fit: cover;#N#}#N##N#/* Position Properties */#N##N#.mainInitialContainer .widgetSidebar {#N##T#position: relative;#N##T#top: auto;#N##T#left: auto;#N##T#right: auto;#N##T#bottom: auto;#N#}#N##consent_blackbar{#N# display: block;#N# position: fixed;#N# bottom: 0;#N# z-index: 999999;#N# opacity: 1; 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/links/privacy-statement,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/wp-content/uploads/2021/03/RDOCS-267332-v1-CCPA_Realogy_Applicant_Notice.pdf,Icon:,onlyIcon:0},{Name:Phishing Scam Alert,Value:https://www.realogy.com/phishing-scam-alert/,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:2a804c33-2ae5-415b-8730-c1e7a3833344,TotalCount:551,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:977446,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2021-09-03T13:19:56.047\,\description\:\\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003ePrimary Function:\u003c/u\u003e\u003c/i\u003e\u003c/b\u003e\u003cbr\u003eYou are responsible to lead a team that owns, delivers, and executes marketing planning, customer relationship management strategy, CRM experience, product marketing, and program management of the marketing-led and lender referral programs. You will join the Realogy Leads Group marketing leadership team that requires you to utilize your marketing expertise to develop strategy to directly engage the consumer and present our programs in line with the positioning of the partners. \u0026nbsp;This role requires the ability to manage several teams as well as key skills including attracting and retaining talent, strategic and creative thinking, ability to collaborate across the Realogy organization as well as the ability to analyze data and develop insights that empower you to make innovative and thoughtful recommendations to drive high quality leads/referrals to generate program revenue. The ideal candidate for this position will take full ownership to direct the execution of marketing projects, working across the Realogy Leads Group marketing team, the RLG business unit and liaise with the Realogy brand teams.\u003cbr\u003e\u0026nbsp;\u0026nbsp;\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003eMajor Duties and Responsibilities:\u003c/u\u003e\u003c/i\u003e\u003c/b\u003e\u003cbr\u003eThe Director\u003cb\u003e \u003c/b\u003eStrategic Marketing \u0026amp; Customer Experience will:\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eDirect the marketing plans for key real estate benefit programs, for both short and long-term initiatives, and will lead execution of the go-to-market strategy that results in driving high quality, high converting referrals to agents in our Network.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eCollaborate with VP of Marketing \u0026amp; Communications to develop and execute marketing strategy annually for each program.\u0026nbsp; Align on all program goals, objectives and KPIs. Own the delivery of reporting, analysis, and key insights monthly on all programs.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eOversee contractual marketing funds and provide guidance to RLG digital marketing team as to utilization of marketing funds. Collaborate on monthly budget review, reconciliation, and planning in tandem with partner \u0026amp; Realogy Leads Group marketing team.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eAct as liaison to Business Development, RLG Operations, RLG Product, IT and other internal teams to communicate the development of new marketing strategies and implementation\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eOversee the implementation of our consumer engagement strategy including the direct-to-consumer day-to-day administration of marketing technology stack including Marketing Cloud, Salesforce.com and others platforms.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eDirect and manage product marketing initiatives for the Realogy Advantage Network including specific products for Coldwell Banker Realty and additional brand marketing initiatives. Own and develop robust and engaging agent marketing materials with a focus on distribution.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eLead planning, forecasting and development of CRM initiatives that support the consumer engagement strategy including cross-functional partners across multiple channels.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eAct as the primary liaison with Realogy Strategic Marketing and Realogy brands to ensure that we are driving value for our programs and developing on-brand marketing. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eMaintain an understanding of industry trends in real estate and provide relevant insights to key clients on how to better manage media purchases to leverage opportunity for marketing campaigns.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003eCandidates for the Role should have:\u003c/u\u003e\u003c/i\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e7 years of experience in marketing execution, partnership marketing, program management or similar field\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eProven Experience with marketing execution, project management and multi-tasking\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eExperience managing, building and executing omni-channel integrated marketing plans\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003eAnalytical and metrics-focused with knowledge with ability to provide key insights, identify leading indicators and provide recommendations based on performance\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eExperience with lead demand generation in the Real Estate marketplace is a plus\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eDemonstrated commitment to teamwork, with positivity, flexibility, integrity, good humor and a high level of energy\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eCritical and creative thinker with proven history of self-direction and ability meeting deadlines while being extremely well organized and capable of multi-tasking is required\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eOutstanding presentation and communication skills\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eBachelor’s degree and/or equivalent work 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/