Marketing Operations Analytics Manager

Profile

The Position:

LendingTree is looking for a marketing operations analytics manager to support the marketing team. The ideal candidate will have a passion for technology, data, and analytics. These passions will be used in support a world-class performance marketing organization in the endless pursuit of more effective marketing and delivering delightful customer experiences.

This role is best suited for someone who finds themselves torn between a career in business analytics and a career in digital marketing. Your work will focus on equipping the marketing team with the reporting and capabilities to make sophisticated decisions for the benefit of the business. More, you will help strengthen internal partnerships that help improves LendingTree’s position in the financial services marketplace industry.

Responsibilities:

Construct reporting frameworks & track marketing KPIs across channels to determine business health and provide operational feedback.

Study data and reports to quantitatively measure operational metrics such as acquisition, activation, retention, and revenue.

Enhance marketing testing framework implementation and measurement. This may include audience segmentation, landing page testing, and conversion rate optimization.

Collaborate with marketing peers to ideate on data activation and enablement capabilities for advanced marketing automation and optimization.

Qualifications

2 years of experience in marketing operations or enablement roles

Working knowledge of various marketing channels, their working strategies and experience working with them

Familiarity with marketing campaign types (CPM, CPC, etc.) and their key performance metrics (CTR, Conversion rates, etc.)

Knowledge of SQL/R/Python or other data retrieving program skills preferred.

Knowledge in using web analytics tools (Adobe Analytics, Google Analytics, etc.)

Working understanding of Customer Data Platforms (we use Blueshift)

Organized and an ability to communicate technical or detailed information clearly to non-technical audiences.

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).

We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.

We still make funny commercials.

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

LendingTree, LLC
Website : http://www.lendingtree.com