E-mail Marketing Specialist

Profile

POSITION SUMMARY:  The Email Marketing Specialist is a role on the CRM (Customer Relationship Management) team, based in-house team under the Retail Division of Heritage Brands (currently Van Heusen, IZOD, Speedo USA, Warner’s & Olga Intimates). Collaborating with the Marketing, Creative, and IT departments, the team delivers support for offline and online initiatives.The Email Marketing Specialist is responsible for the daily execution of marketing and triggered emails, SMS, drive personalization across channels, track key metrics on an ongoing basis, derive insights from results and share recommendations with the broader digital team.PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:  Execute day-to-day operational tasks to support email & SMS marketing programs, from creative setup and HTML coding to testing/QA and deployment via email service provider platformCreate and maintain automated, personalized campaigns to drive loyalty and engagementCollaborate with key stakeholders within Heritage Marketing teams to ensure all design solutions and creative assets meet deadlines and objectivesProactively resolve problems and troubleshoot in order to keep work flow on schedule and escalate higher level conflicts to manager for resolutionResponsible for the design and update of responsive email templates, utilizing HTML and CSS to drive targeted content optimized for the user’s deviceTrack key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunitiesSet up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities to drive incremental revenueShare insights and program results and work in partnership with key stakeholders and prioritize direct-to-consumer marketing opportunitiesDevelop and grow SMS program from strategy development to campaign integrationCommunicate internally with CRM Dept., Corporate Marketing, Heritage Brands (supports Van Heusen, IZOD, Warner’s & Olga Intimates), IT, Store Ops, Customer InsightsCommunicate externally with vendors such as SalesForce Marketing Cloud, Personalization Digital Partners (such as BlueCore)QUALIFICATIONS & EXPERIENCE:Experience:  1-2 years of experience in email marketing retail preferred,with HTML knowledgeEducation:  Bachelor’s degree requiredSkills:  Experience handling high volumes of email production: setup and execution of campaigns, inclusive of A/B multivariate testing, triggered messaging and marketing automationWorking knowledge of marketing automation best practices. Experience in setting up digital marketing journeys, data-driven contextual campaigns and personalization a plusSkilled in HTML (specifically related to email mobile responsive templates) & SQL languagesAptitude to think outside-the-box to solve problems and improve processesPassionate about gathering, analyzing and leveraging performance data to both identify optimization and new opportunities for growth.Experience with Adobe Dreamweaver and PhotoshopProficiency in Microsoft Word, Excel, and PowerPointRun ongoing testing initiatives and identify marketing opportunitiesImplement ad-hoc projects as necessary while maintaining delivery of on-going projects and key performance indicatorsAbility to work with multiple cross functional partners including IT, creative services, CRM, ecommerce and merchants  Careful attention to detail without sacrificing deadlines; the right candidate will be able to juggle several, sometimes conflicting deadlinesProactive contributor with the desire to learn quicklyCan work in fluid environment and meet deadlines with changing priorities PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH,title:E-mail Marketing Specialist,datePosted:2020-11-23T00:00:00.000Z,@context:http://schema.org,occupationalCategory:E-Commerce}E-mail Marketing Specialist in Bridgewater, New Jersey, United States of America | E-Commerce at PVH

Company info

PVH Corp
Website : http://www.pvh.com/