Product Marketing Professional Remote

Profile

Job Information

Humana

Product Marketing Professional (Remote)

in

Birmingham

Alabama

Description

Humana's Primary Care Organization is looking for a Product Marketing Professional to join the team working anywhere in the US supporting CenterWell Senior Primary Care. In this role you will act as an Account Executive and be responsible for the implementation of marketing strategies, campaigns and programs. Solid marketing technical mastery, attention to detail, initiative and follow through, working effectively with others and good project management capabilities are critical to meet that responsibility. This position requires the ability to manage multiple projects from concept to completion, drive efficient execution of campaigns, and collaborate across teams of marketing managers, consultants and analysts. This role will report to the Product Marketing Lead.

Responsibilities

As the Product Marketing Professional for the Primary Care Organization, you will assist in the launch of new markets, new center grand openings and practices attained via mergers & acquisitions. This includes the execution of multi-channel marketing plans, versioning collateral and sales materials for each market, managing the printing and distribution of those materials, supporting grand opening event planning and the deployment of turn-key communications. You will own responsibility for liaising with external vendors and agencies (for example promotional merchandise vendors, print warehouses, brand agencies, event vendors, photography/videography) to ensure that their work meets the organization's strategy and business requirements, deadlines, and budget.

Key Role Functions

Driving the activation of CenterWell Senior Primary Care value story in support of patient acquisition and retention

Executing patient & agent marketing tactics

Working with PCO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measurable impacts to their business

Participate in the annual development of marketing plans based on corporate and business objectives

Partner with the PCO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve CenterWell Primary Care awareness to drive trust with patients and agents

Working with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend

Provide direct oversight and relationship management of event vendors in executing primary care patient acquisition events

Serving as a key member on the Primary Care Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions

Required Qualifications

Bachelor's Degree in Marketing, Communication or Business

3 years of marketing experience

Knowledge of digital marketing and media marketing

Strong, demonstrated project management and event planning skills

Strong, demonstrated skills working within budgets

Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects

Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Preferred Qualifications

Experience working in the healthcare industry

Experience building compelling PowerPoint presentations for executive leadership

Additional Requirements

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination OR

Commit to weekly testing, following all CDC protocols, OR

Provide documentation for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com