Associate Brand Manager / Sr. Associate Brand Manager

Profile

SUMMARY:

The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives. The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals; seamlessly execute marketing plans to deliver against brand, financial and share objectives

Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions or proactive solutions

Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results

Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives

Direct agency and cross-functional partners as required to ensure effective and efficient translation of marketing strategies into activation plans

Lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans

Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives

Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy

Manage brand budget including MAP spending for assigned product responsibility

REQUIREMENTS:

An MBA or equivalent education/experience is required

A minimum 2 years of relevant marketing experience is required. Consideration for the Sr. Associate Brand Manager level requires 3 years of relevant marketing experience with demonstrated P&L ownership; CPG industry experience is preferred

Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required

Experience with Nielsen and/or IRI is preferred

6-10 trips per year

Work Shift:

1ST SHIFT (United States of America)

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Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose (http://www.tysonfoods.com/who-we-are/our-story/purpose-values) .

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/