Director Care Delivery Marketing

Profile

Description

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Partners in Primary Care and Family Physicians Group (collectively the Care Delivery Organization) is one of the largest and fastest-growing value-based, senior-focused primary care platforms in the country. Operating as a payer-agnostic, wholly owned subsidiary of Humana, Inc., the Care Delivery Organization has more than doubled its footprint in the last two years. Following the creation of a $600M joint venture with Welsh, Carson, Anderson, and Stowe, a leading health care private equity firm, in February 2020, the Care Delivery Organization is on-pace to double again in the next few years.

Against that backdrop, we are seeking a talented marketing leader for the newly-created position of Director, Care Delivery Marketing. The Director will oversee the development, sell-in and implementation of marketing strategies, campaigns and programs for Humana's Care Delivery Organization (CDO) supporting Partners in Primary Care. These efforts will drive patient growth and retention objectives by conveying the CDO value proposition to prospective patients, current patients, and agents through multi-channel campaigns and a variety of collateral and sales enablement tools and material.

The Director works on problems of diverse scope and complexity, and will be required to toggle between national and local needs. He/she will need to marry these needs and drive creation of a suite of solutions that can be configured to help with scalability and speed to market. This will involve working closely with Partners in Primary Care Regional Presidents and Sales Leaders, providing trusted counsel on content strategy and marketing direction, target audience development, and brand positioning for our senior-focused Primary Care Centers to grow, retain, and engage their patient base.

The Director, Care Delivery Marketing position will report to the Associate Vice President of Marketing in the CDO and will serve as one of the key leaders on the CDO marketing team. This position will require as much as 25% travel (post-COVID). While Louisville, KY is the preferred location, we are happy to consider other major cities for strong candidates. Relocation assistance to Louisville will be provided.

Responsibilities

Key Responsibilities

Define and drive the activation of the Care Delivery value story across national, configurable programs and oversee recommendation and development of localized activities in support of patient acquisition and retention

Oversee a consistent marketing measurement system that allows for optimization at the local and national level

Work with market executives to identify business needs based on objectives and then lead team in developing and activating marketing solutions and plans that contribute to the achievement of those objectives.

Lead the development of patient and agent marketing strategies

Influence internal and external partners to inform, develop and activate marketing strategies that improve Partners in Primary Care awareness to drive trust with patients and agents

Liaise with external vendors and agencies to ensure that their work meets the organization's strategy and business requirements, deadlines, and budget.

Lead internal partnerships with analytic teams to glean insights that will inform marketing plans and strategies, and that will help shape and measure the impact of marketing efforts.

Work with Care Delivery Organization marketing leadership to synthesize disparate marketing requests across aligned markets to drive efficiencies in our processes and spend

Serve as key leader on the Care Delivery Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions

Build, lead, and develop a small team of talented marketing professionals: coach and mentor associates with a goal of developing and retaining talent.

Candidate Qualifications

The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including product/category development, B2C, B2B, digital, and marketing through third-party partners. He/she will have the ability to understand the business and specific market needs, to mine consumer insights from data, and develop solid marketing plans that meet those needs. The Director will have a degree in Marketing or a related field (Bachelor's required; MBA preferred) and a clear track record of success in team leadership and in expanding and elevating the capabilities and performance of the team.

In addition to the above, the following technical qualifications and personal attributes are also sought:

Extensive experience (typically at least 8 years) in building and executing highly impactful multi-channel marketing strategies

Deep experience in driving customer engagement via effective, CRM-based campaigns.

Marketing test and learn expertise, data analytics acumen, and the ability to identify actionable insights and translate them into winning marketing strategies and campaigns

Excellent oral/written communications and presentation skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and influence and win their co-ownership in outcomes

Outstanding, demonstrated leadership and management of a portfolio of complex projects

Outstanding independent judgment and decision-making skills, analyzing variable factors and determining the best course of action to deliver on the marketing goals and objectives and complex job-related issues.

An action-oriented, self-starter who is comfortable in working under minimal supervision.

Experience with leading a field marketing team through localized application of high-impact market activities

Proven ability to thrive in a high-growth and highly fluid environment, and to pivot effortlessly to meet rapidly changing priorities and market dynamics

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com